Epic Water Filters was founded in 2015 with the mission to provide high-quality water filters that enable people around the world to trust their tap water and adopt more sustainable lifestyles. The founders, Joel Stevens and Ash Heather, are dedicated to developing innovative water filtration products and collaborating with non-profit organizations to address the issue of single-use plastic water bottles polluting rivers and beaches.
Joel’s e-commerce expertise and Ash’s firsthand experiences helped create the company’s very first product. Starting with a reusable water bottle with a filter, they sought to differentiate themselves from competitors like Brita by improving the taste of water and eliminating as many contaminants as possible.
But competing against companies like Brita with large advertising budgets meant Epic Water Filters needed to leverage digital tools to maximize growth. Affordable Google Ads allow the team to identify the people most likely to want to buy a water filter, bringing in thousands of new customers. Selling on Amazon and Shopify boosts sales and allows Epic Water Filters to reach shoppers nationwide. Fulfillment by Amazon (FBA) takes a huge load off of warehousing, packing, and shipping each order while making it easier to qualify for Prime and reach millions of shoppers.
Epic Water Filters’ commitment to quality and local employment is evident in their recently established U.S. factory with 10 employees. Their plans to expand to 35 employees in the near future demonstrate their dedication to domestic manufacturing and community support. This aligns with their mission of providing high-quality water filtration solutions to households worldwide.
To learn more about their mission and explore their products, check out their website: https://www.epicwaterfilters.com/