Menswear Enthusiast Brings Quality Clothing to Customers In His Neighborhood — and Nationwide
When real estate professional Travis Samson couldn’t find a locally-owned men’s clothing shop in his Columbus, Ohio neighborhood, he decided he’d open one himself. Inspired by his two grandfathers’ distinct, timeless styles — one rugged and utilitarian, the other elegant and polished — Travis opened SAMSON: A Men’s Emporium. Intended to be a welcoming, modern-day men’s general store, SAMSON offers classic clothing and outerwear, stylish accessories, and top-quality barware, personal care products, and gifts.
Today, SAMSON is a favorite with locals, who love the store’s inviting feel and curated offerings, as well as with discerning menswear shoppers across the country. Travis relies on a range of digital tools to boost the shop’s visibility and sales. Free tools like Google Business Profile — the box of information that pops up when you search online for a business, showing things like the business’s address, hours, and website link — help area shoppers easily find SAMSON, sending potential customers to the shop’s website and brick-and-mortar location. Travis also markets SAMSON through social media platforms such as Facebook and Instagram, where he offers style and lifestyle tips that align with the store’s distinct character. And to ensure he connects with likely customers, Travis runs data-powered digital ads — which he says increase website traffic and sales “by leaps and bounds.”
By combining old-fashioned quality and service with savvy, affordable digital marketing and advertising, Travis has seen SAMSON’s revenue triple over the past ten years. He’s also become an outspoken advocate for smart policies that ensure small businesses have the digital tools they need to compete and thrive. Travis recently flew to Washington, D.C. to meet with his Senator’s office. There, he explained how data-powered digital ads help him find customers and grow his business, and how free tools like Google Business Profiles provide critically important visibility for small businesses like his. “The days of advertising on TV or in newspapers are gone,” he says. “Lawmakers need to understand that small businesses now rely on digital ads and other online tools to reach customers and stay competitive.”
Learn more at https://samsonmensemporium.com/.
