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Jill Taft and Joel Roodman

Logic Products – Fairfield, IA

Jill Taft started Logic Products to provide shampoos and conditioners for all members of the family and pet-safe grooming products using plant-based and natural ingredients. After spending countless nights and weekends packing and shipping every single order, Joel Roodman joined as a partner and Logic Products took advantage of Amazon’s fulfillment center and its online marketplace with millions of people. Positive reviews caught the attention of Walmart and Chewy, among others, that now sell Logic Products on their marketplaces and are helping Jill and Joel reel in more customers each day.

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Featured

New Research Shows AI’s Growing Role in Driving Online Advertising’s Value

WASHINGTON (Nov. 21, 2024) — As business owners look for ways to gear up for Small Business Saturday, a recent study led by the Connected Commerce Council (3C) and Advertiser Perceptions found that U.S. small and medium-sized businesses (SMBs) are rapidly adopting artificial intelligence (AI) to make their digital advertising more effective, and many SMBs…

3C Reacts to the DOJ’s Proposed Remedies in Google Search Case

WASHINGTON (Nov. 21, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement in response to the Department of Justice (DOJ)’s final proposed remedies in the United States v. Google LLC case. The remedies include forcing Google to sell its popular Chrome browser; share users’ search data with rivals; and separate…

3C Reacts to the DOJ’s Overreaching Proposed Remedies in Google Search Case

WASHINGTON (Nov. 19, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement in response to the Department of Justice (DOJ) filing its proposal for remedies in the United States v. Google LLC case. The proposal includes forcing Google to sell its popular Chrome browser, forcing Google to share data with…
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Research

Unlocking Opportunities for Small Businesses: AI’s Growing Role in Driving Value in Online Advertising
Connected Commerce Council
Digital Ads: Expanding Opportunities for U.S. Small Businesses
Connected Commerce Council & Advertiser Perceptions
Small Businesses See the Transformative Potential of Artificial Intelligence
Connected Commerce Council
Digital Ads: Leveling the Playing Field for Small Businesses
Connected Commerce Council
Digital Tools: The Key to Small Business Resilience in Today’s Economy
Connected Commerce Council
Small Businesses Find Big Value in Digital Ads
Connected Commerce Council