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Jill Taft and Joel Roodman

Logic Products – Fairfield, IA

Jill Taft started Logic Products to provide shampoos and conditioners for all members of the family and pet-safe grooming products using plant-based and natural ingredients. After spending countless nights and weekends packing and shipping every single order, Joel Roodman joined as a partner and Logic Products took advantage of Amazon’s fulfillment center and its online marketplace with millions of people. Positive reviews caught the attention of Walmart and Chewy, among others, that now sell Logic Products on their marketplaces and are helping Jill and Joel reel in more customers each day.

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