Rob Retzlaff
Executive Director
Rob Retzlaff serves as Executive Director of the Connected Commerce Council, a nonprofit organization that advocates for digitally empowered small businesses and works to ensure entrepreneurs have access to the tools, technologies, and marketplaces they need to grow and compete.
In this role, Rob oversees the organization’s strategy, programming, partnerships, and policy engagement, working with small business leaders, policymakers, and industry partners to elevate the voice of entrepreneurs in conversations about the digital economy.
Prior to joining the Connected Commerce Council, Rob worked in the private sector in financial services in Los Angeles. He graduated from the University of Southern California with a degree in Economics.
