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State Policy Center

Maryland

Maryland has more than 500,000 small businesses (SMBs) employing over 1 million people. Policymakers must consider the impacts of new regulations on SMBs before supporting legislation.

Key Policy Issues

Algorithmic Pricing

HB 895

Overview: Maryland lawmakers have been some of the first in the country to pass pricing legislation significantly restricting how small businesses use data-driven pricing tools. While dynamic pricing regulation is framed as a consumer protection measure, it vastly expands compliance risks for common, legitimate pricing practices that small businesses use every day to compete and grow.

Status: Governor Wes Moore signed HB 895 into law on April 28, 2026, prohibiting food retailers and third-party delivery services from using consumer data to offer, advertise, or sell consumer goods under select circumstances. 

The bill requires burdensome disclosures for routine practices and exposes small businesses to costly legal risks for minor technical violations, reducing price flexibility and creating uncertainty around common promotions that help Maryland businesses compete. We expect additional dynamic pricing legislation to emerge in future sessions.

Key Officials

Governor
Wes Moore
Attorney General
Anthony G. Brown
Senate Majority Leader
Nancy King
Assembly Speaker
Joseline A. Peña-Melnyk

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