Small Business Profile: Akorbi

Akorbi helps organizations connect with employees, vendors, and customers in over 170 languages. Digital tools have long been critical to the success of this translation, workforce solutions, and technology business. “It’s what allowed us to compete with the big boys,” CEO Claudia Mirza says. Akorbi utilized social platforms such as Facebook and Twitter and marketing services such as SharpSpring and Google Ads — paired with the capabilities of Google Analytics — to get the word out and customer management tools to keep sales digitally integrated and operations digitally automated.

Digital capabilities like these are what allowed the business to quickly shift to the products and services its customers wanted most when COVID-19 hit. A quick review of Akorbi’s Google Analytics data showed Claudia how to proceed. “We gave the order to our marketing team to increase the spend on Google Ads,” Claudia recalls. “And we told them to focus the campaigns on our remote service offerings.” Akorbi reoriented its ad spend to focus on social media platforms as well, including LinkedIn and Instagram, and shifted significant resources to the call center side of the business. The company also focused heavily on telehealth offerings.

As a result, Akorbi was able to pivot quickly and remain vigilant against the challenges of COVID-19. “It’s incredible when you think about it, but we hardly missed a beat,” Claudia says. “And that is only because of all the digital tools and connectivity that we had invested in previously.”