Connected Commerce Council

Helping businesses like yours maximize the power of digital tools

SkillsConnectLogin
  • Coronavirus
    • Find Funding
  • About
    • Mission
    • Board of Directors
    • President’s Council
    • 3C Partners
    • Our Members
  • Advocacy
    • LIFT
    • Issues
    • Facts & Figures
    • Take Action
    • 3C On the Issues
  • Members
    • Join
    • Member Benefits
    • Member Profiles
    • Events
    • Digital Makeover
  • News
    • 3C On the Issues
  • Contact

Sunrise Coffee: Serving Up Coffee, Community and Connectivity During COVID-19

CATEGORIES: Competition, Coronavirus, Privacy, Resilience, Trade – July 5, 2020

For Juanny Romeo, coffee has always been brewed with a little bit of hardship and a whole lot of community.

A former barista, Juanny opened her first coffee shop on the first day of the Great Recession in 2008. Now, she owns three (soon to be four!) Sunrise Coffee cafes and couldn’t think of anything she’d rather be doing more.

“It’s like Cheers, everybody knows your name here,” Juanny says. “The community we have is so important to me. These aren’t just my customers and my coworkers – they’re my friends.”

When the COVID pandemic came to Las Vegas, it was terrifying. Juanny asked herself: what would happen to her? Her employees? Her company? Her community?

“I’d survived one recession already, but this was just a different beast altogether,” she recalls. 

Thankfully, the digital side of the business had been established for years. Juanny had been proactive in updating her company’s information on Google Business Profile and using tools like Google Ads, Analytics, Docs, Calendar and Drive to stay organized, process paperwork and reach new customers.

Thanks to the online ordering capabilities Juanny implemented prior to the pandemic, Sunrise Coffee’s stores were able to continue doing business digitally. She turned to Google Trends to help formulate a new social media and online advertising strategy on Facebook and Google Ads: driving customers to buy sustainably sourced beans online. Juanny also added a web function that allowed visitors to donate coffee to first responders and healthcare workers – staying true to Sunrise Coffee’s coffee-based community.

Customers started flocking in droves, and the media took notice as well. Now, Sunrise Coffee is “the coffee shop of Las Vegas,” turning a profit during the pandemic while offering caffeinated pick-me-ups for essential workers.

“I feel like I discovered a superpower when I found these digital tools,” Juanny says. “I’m excited to continue using them to enhance my company and community.”

Learn more about small businesses are using digital tools to create success stories, even during unprecedented hardship.

Back to News

Opinion: Philly coffee roaster uses digital tools to push through the pandemic — and find new community

The common Vietnamese phrase “đi uống cà phê,” means “Let’s get coffee.” But it’s not just about the drink. The phrase signifies something deeper…

Read More

Thousands of American Small Businesses Ask Governors for Help During COVID-19 Crisis

WASHINGTON, DC (May 14, 2020) – Community leaders and small businesses throughout the country called on Governors and other state policymakers…

Read More

Nevada Governor Steve Sisolak Urged to Protect Digital Tools for Small Business

LAS VEGAS, NEVADA (June 11, 2020) – Business leaders in Nevada today sent a letter to Governor Sisolak urging continued…

Read More

Get the latest from 3C by joining our mailing list!

    Privacy statement
  • This field is for validation purposes and should be left unchanged.

We respect your Privacy

  • Coronavirus
    • Find Funding
  • About
    • Mission
    • Board of Directors
    • President’s Council
    • 3C Partners
    • Our Members
  • Advocacy
    • LIFT
    • Issues
    • Facts & Figures
    • Take Action
    • 3C On the Issues
  • Members
    • Join
    • Member Benefits
    • Member Profiles
    • Events
    • Digital Makeover
  • News
    • 3C On the Issues
  • Contact
SkillsConnectLogin
© 2021

Connected Commerce Council – All Rights Reserved – Privacy Policy – Code of Conduct – Terms of Use