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The Daring Gmail Strategy That Bombas Used to Get Ahead

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When Wagmo founder and CEO Christie Horvath started her pet insurance company, she talked to former employees of rival firms to learn about their pain points. Those conversations informed Horvath’s…

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3C Endorses Sen. Young’s Small Business Technological Advancement Act

WASHINGTON (March 13, 2025) — The Connected Commerce Council (3C), a nonprofit organization that advocates on behalf of digitally empowered small businesses, today voiced its support for the Small Business Technological Advancement Act. The bipartisan legislation would clarify that small businesses can use the Small Business Administration’s (SBA’s) 7(a) loan program to purchase digital tools,…

New Study Finds Small Business Leaders Rely on Digital Tools and AI to Succeed in Today’s Uncertain Economy

WASHINGTON (March 13, 2025) — A new study from the Connected Commerce Council (3C) found that small and medium-sized businesses (SMBs) are using digital tools to manage economic uncertainty and compete with larger companies. The report also showed that SMBs’ continued success depends on access to digital tools — including those powered by data and…

Another FTC Myth Busted – Small U.S. Sellers Choose What Services Work Best for Their Business

Many policymakers fail to understand the complex realities of today’s digital retail ecosystem. Perhaps most notably, the Federal Trade Commission (FTC) claims Amazon forces sellers to use its in-house products and services at the expense of third-party services. But this is far from the truth. Our new report, Super Selling: How Retail Choices and Competition…
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Research

Navigating Uncertainty: The Power of Digital Tools for Small Businesses
Connected Commerce Council
Unlocking Opportunities for Small Businesses: AI’s Growing Role in Driving Value in Online Advertising
Connected Commerce Council
Digital Ads: Expanding Opportunities for U.S. Small Businesses
Connected Commerce Council & Advertiser Perceptions
Small Businesses See the Transformative Potential of Artificial Intelligence
Connected Commerce Council
Digital Ads: Leveling the Playing Field for Small Businesses
Connected Commerce Council
Digital Tools: The Key to Small Business Resilience in Today’s Economy
Connected Commerce Council