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Using Digital Tools to Help Other Small Businesses

Bryan Toston always wanted to own a business. After graduating from college, he worked back-of-house in several kitchens over the course of a few years, then realized there were incredible opportunities for restaurants to improve their digital marketing. Bryan tapped into his graphic design background and soon started a company with his previous business partner that helps local restaurants and other small businesses in Spokane find customers through inexpensive digital tools and services.

Kraken Creative uses Google and Facebook Ads to help their clients reach more customers. Leveraging Google Ads ensures their restaurant clients are more likely to appear in online searches and attract new business. Integrating Google Analytics with their ads tracks the effectiveness of ad campaigns and identifies how to make improvements. They help restaurants boost their social media presence and reach their audience by posting photos, videos, and engaging graphics for people to share with their friends online.

Thankfully they were there when the pandemic struck and restaurants were limited to outdoor dining and, at times, take out only. Kraken Creative helped clients adapt. They optimized clients’ websites to improve their chances of being listed near the top of Google search results and set up business profiles, allowing customers who search for a business to see accurate operating hours, addresses, and reviews alongside a map of the business’s location. Throughout the pandemic, the free business profiles included the most up-to-date health and safety measures so customers knew the updated mask rules, along with listing temporary menus, limited hours, and other key details important to consumers.

“I’ve seen firsthand how integrated digital tools from Google and Facebook have helped mom-and-pop restaurants survive COVID-19 and grow. Congress needs to appreciate the value of these tools and services before passing any laws that could make it harder for local businesses to operate and thrive,” says Bryan.

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