Empowering Small Businesses: Driving Innovation, Affordability, and Accessibility
Small businesses nationwide voice their concerns, advocating for policies that enable them to thrive in the digital economy.
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Issues
Artificial Intelligence (AI)
In today’s economy, many businesses empower themselves with digital products and services – including AI-enabled tools and automated applications – that help them launch, grow, identify, and serve new customers, save costs, increase revenues, and compete within an increasingly dynamic and competitive global market. As AI becomes more efficient, technology platforms and startups alike are…
Competition & Antitrust
Small businesses benefit tremendously from America’s leading technology platforms’ products, services, and tools. Their size and scale allow them to combine products and services to save small businesses time and money while offering innovative, powerful tools that help small businesses run and grow their business, compete with much larger brands, and stay resilient amid economic…
Data Privacy
Small businesses care deeply about data privacy and security. In fact, 47% of small business leaders identified data security as their top tech-related regulatory concern that Congress should address. It’s been over 20 years since the Federal Trade Commission recommended that Congress pass data privacy legislation. Congress has failed to act, and some states have…
Online Advertising
In today’s highly competitive business environment, inexpensive digital advertising can be the difference between a small business that thrives and one that falters. Recent 3C research documents how digital ads help level the playing field and empower small business advertisers to compete with the biggest brands with billion-dollar marketing budgets by providing affordable, highly effective…
Content Moderation
Section 230 of the Communications Decency Act (also known as CDA 230) is the law that enables every facet of the modern internet. If lawmakers rewrite or repeal Section 230, it would severely hurt millions of internet users – including small businesses. Section 230 creates legal protection for websites and services that host and organize…
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Small Business Advocacy Toolkit
Learn about issues impacting your business and engage with lawmakers and your community to protect small business.
Research
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Unlocking Opportunities for Small Businesses: AI’s Growing Role in Driving Value in Online Advertising
Digital Ads: Expanding Opportunities for U.S. Small Businesses
Small Businesses See the Transformative Potential of Artificial Intelligence
Entrepreneur Uses Digital Tools to Build “Bedder Bedding”
Denver, CO Colin McIntosh has always had an entrepreneurial spirit. After losing his first job because he didn’t quite fit in at a hedge fund, he found his way into tech startups that better fit his casual personality. It wasn’t long before he had an idea for a new business: He could shake up the…
How AI is Transforming Small Businesses – Empowering Growth, Efficiency, and Innovation
Small businesses are the backbone of the economy, representing more than 99% of businesses in America and employing nearly half of the private workforce. But running a small business is no easy feat. Business owners often juggle multiple roles, from marketer to customer service manager to accountant, all while striving to innovate and grow. Enter…
Shop Small This Holiday Season with 3C’s Small Business Holiday Gift Guide
The holiday season is in full swing, and there’s no better time to find unique, meaningful gifts while supporting small businesses. That’s why we’re so excited to share this year’s 3C Small Business Holiday Gift Guide! This guide is packed with incredible products from small businesses across the country. From handmade goods to local treats…
3C Reacts to Closing Arguments in Google’s Ad Tech Trial
WASHINGTON (Nov. 25, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement in response to the Department of Justice’s (DOJ’s) closing arguments in the U.S. v. Google LLC “ad tech” trial. “The DOJ continues to ignore the clear realities of the online advertising ecosystem and deny the enormous value Google’s…