Empowering Small Businesses: Driving Innovation, Affordability, and Accessibility
Small businesses nationwide voice their concerns, advocating for policies that enable them to thrive in the digital economy.
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Issues
Artificial Intelligence (AI)
In today’s economy, many businesses empower themselves with digital products and services – including AI-enabled tools and automated applications – that help them launch, grow, identify, and serve new customers, save costs, increase revenues, and compete within an increasingly dynamic and competitive global market. As AI becomes more efficient, technology platforms and startups alike are…
Competition & Antitrust
Small businesses benefit tremendously from America’s leading technology platforms’ products, services, and tools. Their size and scale allow them to combine products and services to save small businesses time and money while offering innovative, powerful tools that help small businesses run and grow their business, compete with much larger brands, and stay resilient amid economic…
Data Privacy
Small businesses care deeply about data privacy and security. In fact, 47% of small business leaders identified data security as their top tech-related regulatory concern that Congress should address. It’s been over 20 years since the Federal Trade Commission recommended that Congress pass data privacy legislation. Congress has failed to act, and some states have…
Online Advertising
In today’s highly competitive business environment, inexpensive digital advertising can be the difference between a small business that thrives and one that falters. Recent 3C research documents how digital ads help level the playing field and empower small business advertisers to compete with the biggest brands with billion-dollar marketing budgets by providing affordable, highly effective…
Content Moderation
Section 230 of the Communications Decency Act (also known as CDA 230) is the law that enables every facet of the modern internet. If lawmakers rewrite or repeal Section 230, it would severely hurt millions of internet users – including small businesses. Section 230 creates legal protection for websites and services that host and organize…
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Small Business Advocacy Toolkit
Learn about issues impacting your business and engage with lawmakers and your community to protect small business.
Research
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Digital Ads: Expanding Opportunities for U.S. Small Businesses
Small Businesses See the Transformative Potential of Artificial Intelligence
Digital Ads: Leveling the Playing Field for Small Businesses
2024 in Review: How Small Businesses Influenced State Policies
In 2024, small business leaders nationwide stepped up and took action to make their voices heard on several issues that would impact their businesses. From Maine to California, more than 50 small businesses engaged directly with dozens of lawmakers to discuss the impact of tech policies on their ability to grow, compete, and succeed. Additionally,…
Small Business Owners and Ad Publishers Echo Statements of Concern, Fear Made During DOJ-Google Ads Trial
WASHINGTON (Sept. 26, 2024) — Three small business owners today echoed statements made during the United States v. Google LLC display-ads trial. A business owner testifying in the trial emphasized the value of Google’s integrated ad tech tools and described how a government-mandated breakup would hurt their business. Echoing the statements and concerns were LaKita…
3C Reacts to Surprise Vote on American Privacy Rights Act in House E&C Committee
WASHINGTON (September 17, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement ahead of Wednesday’s surprise vote on the American Privacy Rights Act (APRA) as an amendment to unrelated legislation (H.R. 7890) because it is too unpopular and dangerous on its own. The bill, sponsored by Rep. Cathy McMorris Rodgers…
DOJ’s Google Ads suit would hurt NC small businesses like mine
Ten years ago, my family and I moved from Ukraine to Mooresville, North Carolina. We are leather-goods artisans. Using traditional methods, we design and craft wallets, diaries, backpacks, and other leather products. Our dream is to build a thriving business here in the US.