Empowering Small Businesses: Driving Innovation, Affordability, and Accessibility
Small businesses nationwide voice their concerns, advocating for policies that enable them to thrive in the digital economy.
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Issues
Artificial Intelligence (AI)
In today’s economy, many businesses empower themselves with digital products and services – including AI-enabled tools and automated applications – that help them launch, grow, identify, and serve new customers, save costs, increase revenues, and compete within an increasingly dynamic and competitive global market. As AI becomes more efficient, technology platforms and startups alike are…
Competition & Antitrust
Small businesses benefit tremendously from America’s leading technology platforms’ products, services, and tools. Their size and scale allow them to combine products and services to save small businesses time and money while offering innovative, powerful tools that help small businesses run and grow their business, compete with much larger brands, and stay resilient amid economic…
Data Privacy
Small businesses care deeply about data privacy and security. In fact, 47% of small business leaders identified data security as their top tech-related regulatory concern that Congress should address. It’s been over 20 years since the Federal Trade Commission recommended that Congress pass data privacy legislation. Congress has failed to act, and some states have…
Online Advertising
In today’s highly competitive business environment, inexpensive digital advertising can be the difference between a small business that thrives and one that falters. Recent 3C research documents how digital ads help level the playing field and empower small business advertisers to compete with the biggest brands with billion-dollar marketing budgets by providing affordable, highly effective…
Content Moderation
Section 230 of the Communications Decency Act (also known as CDA 230) is the law that enables every facet of the modern internet. If lawmakers rewrite or repeal Section 230, it would severely hurt millions of internet users – including small businesses. Section 230 creates legal protection for websites and services that host and organize…
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Small Business Advocacy Toolkit
Learn about issues impacting your business and engage with lawmakers and your community to protect small business.
Research
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Digital Ads: Expanding Opportunities for U.S. Small Businesses
Small Businesses See the Transformative Potential of Artificial Intelligence
Digital Ads: Leveling the Playing Field for Small Businesses
3C Reacts to the DOJ’s Overreaching Proposed Remedies in Google Search Case
WASHINGTON (Nov. 19, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement in response to the Department of Justice (DOJ) filing its proposal for remedies in the United States v. Google LLC case. The proposal includes forcing Google to sell its popular Chrome browser, forcing Google to share data with…
California Small Business Leaders Urge State Officials to Reconsider Proposals That Would Overregulate AI-Powered Tools
Sacramento, CA (Nov. 8, 2024): Today, 24 small business leaders urged the California Privacy Protection Agency (CPPA) to reconsider proposed rules that would make Artificial Intelligence (AI)-powered products and services more expensive and less effective. In a letter to the CPPA, the signers recognize that AI is making digital advertising, marketing, customer acquisition, and product…
DOJ’s Radical Search Case Remedies Could Crush Small Businesses
Overview: In October 2020, as thousands of small businesses relied on digital tools to navigate the COVID-19 pandemic, the Department of Justice (DOJ) and state Attorneys General (AGs) filed a lawsuit against Google, alleging the company maintained an illegal monopoly in web searches. The suit centered around Google’s payments to companies like Apple and Samsung…
Web Accessibility Simplified: ADA Essentials for Today’s Small Businesses
At 3C, we are committed to helping small businesses make digital accessibility a priority. Our latest webinar on ADA Compliance for the Digital Age aims to empower small business leaders with practical tools and insights needed to meet ADA web compliance standards, making their online presence more inclusive and accessible. Why Accessibility MattersADA compliance isn’t…