Empowering Small Businesses: Driving Innovation, Affordability, and Accessibility
Small businesses nationwide voice their concerns, advocating for policies that enable them to thrive in the digital economy.
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Issues
Artificial Intelligence (AI)
In today’s economy, many businesses empower themselves with digital products and services – including AI-enabled tools and automated applications – that help them launch, grow, identify, and serve new customers, save costs, increase revenues, and compete within an increasingly dynamic and competitive global market. As AI becomes more efficient, technology platforms and startups alike are…
Competition & Antitrust
Small businesses benefit tremendously from America’s leading technology platforms’ products, services, and tools. Their size and scale allow them to combine products and services to save small businesses time and money while offering innovative, powerful tools that help small businesses run and grow their business, compete with much larger brands, and stay resilient amid economic…
Data Privacy
Small businesses care deeply about data privacy and security. In fact, 47% of small business leaders identified data security as their top tech-related regulatory concern that Congress should address. It’s been over 20 years since the Federal Trade Commission recommended that Congress pass data privacy legislation. Congress has failed to act, and some states have…
Online Advertising
In today’s highly competitive business environment, inexpensive digital advertising can be the difference between a small business that thrives and one that falters. Recent 3C research documents how digital ads help level the playing field and empower small business advertisers to compete with the biggest brands with billion-dollar marketing budgets by providing affordable, highly effective…
Content Moderation
Section 230 of the Communications Decency Act (also known as CDA 230) is the law that enables every facet of the modern internet. If lawmakers rewrite or repeal Section 230, it would severely hurt millions of internet users – including small businesses. Section 230 creates legal protection for websites and services that host and organize…
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Small Business Advocacy Toolkit
Learn about issues impacting your business and engage with lawmakers and your community to protect small business.
Research
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Small Sellers’ Big Choices: How Competition Helps Sellers Thrive
Navigating Uncertainty: The Power of Digital Tools for Small Businesses
Unlocking Opportunities for Small Businesses: AI’s Growing Role in Driving Value in Online Advertising
Mass. data privacy law would harm small businesses
Last year, I was worried that a proposed federal law called the American Privacy Rights Act would hurt my family’s African foods shop in Randolph. I voiced my concerns to lawmakers, explaining that the bill would overregulate how we could use data…
Meta’s Win Over FTC Is a Victory For Small Businesses
In rejecting the Federal Trade Commission’s (FTC’s) monopoly claims against Meta, U.S. District Judge James Boasberg delivered not only a major win for the company, but a significant victory for the millions of small businesses that leverage leading tech companies’ integrated digital tools and platforms to find customers, grow, and succeed. The FTC’s case rested…
3C Launches Holiday Gift Guide to Champion Small Businesses
WASHINGTON (Nov. 24, 2025) — The Connected Commerce Council (3C) today released its annual gift guide featuring dozens of products and services from small businesses across the country. The guide is intended to give small businesses an extra boost during a season that many rely on to offset a year marked by higher costs and…
Shop Small This Holiday Season with 3C’s Small Business Holiday Gift Guide
Every purchase from a small business fuels something bigger than a gift. It supports jobs, sparks innovation, strengthens local communities, and helps entrepreneurs keep doing what they do best. At 3C, we work to make sure small businesses have the tools and policies they need to grow, compete, and reach customers in a digital world.…