Empowering Small Businesses: Driving Innovation, Affordability, and Accessibility
Small businesses nationwide voice their concerns, advocating for policies that enable them to thrive in the digital economy.
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Issues
Artificial Intelligence (AI)
In today’s economy, many businesses empower themselves with digital products and services – including AI-enabled tools and automated applications – that help them launch, grow, identify, and serve new customers, save costs, increase revenues, and compete within an increasingly dynamic and competitive global market. As AI becomes more efficient, technology platforms and startups alike are…
Competition & Antitrust
Small businesses benefit tremendously from America’s leading technology platforms’ products, services, and tools. Their size and scale allow them to combine products and services to save small businesses time and money while offering innovative, powerful tools that help small businesses run and grow their business, compete with much larger brands, and stay resilient amid economic…
Data Privacy
Small businesses care deeply about data privacy and security. In fact, 47% of small business leaders identified data security as their top tech-related regulatory concern that Congress should address. It’s been over 20 years since the Federal Trade Commission recommended that Congress pass data privacy legislation. Congress has failed to act, and some states have…
Online Advertising
In today’s highly competitive business environment, inexpensive digital advertising can be the difference between a small business that thrives and one that falters. Recent 3C research documents how digital ads help level the playing field and empower small business advertisers to compete with the biggest brands with billion-dollar marketing budgets by providing affordable, highly effective…
Content Moderation
Section 230 of the Communications Decency Act (also known as CDA 230) is the law that enables every facet of the modern internet. If lawmakers rewrite or repeal Section 230, it would severely hurt millions of internet users – including small businesses. Section 230 creates legal protection for websites and services that host and organize…
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Small Business Advocacy Toolkit
Learn about issues impacting your business and engage with lawmakers and your community to protect small business.
Research
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Small Sellers’ Big Choices: How Competition Helps Sellers Thrive
Navigating Uncertainty: The Power of Digital Tools for Small Businesses
Unlocking Opportunities for Small Businesses: AI’s Growing Role in Driving Value in Online Advertising
Goldstein: Data privacy proposals will hurt small businesses
Ten years ago, I launched my own art brand. My female-forward paintings, prints, cards, and hand-painted flowerpots celebrate color , confidence, and empowerment in the face of challenges.
3C Responds to Decision in Google Search Remedies Case
WASHINGTON (September 2, 2025) — Connected Commerce Council Executive Director Rob Retzlaff released the following statement in response to the remedies Judge Amit P. Mehta imposed on Google in United States et al. v. Google. The remedies decision follows Judge Mehta’s ruling earlier this year that some of Google’s contracts with phone makers violated antitrust…
California Small Business Owners Sound Alarm on Harmful Tech Policy Proposals
SACRAMENTO, California (August 20, 2025) – Earlier today, Michelle Mak, founder of Mewl Baby, and Jerick Sobie, co-owner of Lucky Feet Shoes, spoke out against Assembly Bills 566, 1018, and 446. These bills would stifle small businesses’ ability to reach new customers, grow, and compete with bigger companies. AB 1018 would impose burdensome new requirements…
Digital Ads Taxes Threaten Small Business Growth
Data-powered digital advertising has been a game-changer for small businesses, allowing even the smallest companies to affordably reach the right customers and compete with much larger brands. But now, proposals to tax digital ads threaten to drive up costs — making it harder for small businesses to connect with customers and grow. The stakes are…