3C Marks National Data Privacy Week By Urging Congress to Advance a Balanced Federal Privacy Standard

WASHINGTON (January 27, 2026) — Rob Retzlaff, Connected Commerce Council (3C) executive director, today released the following statement at the outset of National Data Privacy Week.

“National Data Privacy Week is an important reminder that consumers deserve strong protections for their personal information—and small businesses need clear, balanced rules that allow them to compete and grow in today’s digital economy.

“Small businesses are navigating a confusing patchwork of state privacy laws that raise costs and create uncertainty. Congress should move quickly to pass a comprehensive national data privacy law that protects consumers while allowing small businesses to continue responsibly using data to reach new customers and make smart decisions. 

“As Congress considers what comes next on data privacy, it’s important to protect consumers without piling on compliance requirements that small businesses simply don’t have the time or resources to navigate.”