Digital Resources for Black Small Businesses
With more than 2 million Black-owned small businesses in the U.S., it is imperative that we not only celebrate the accomplishments of Black small business owners but look to the future to ensure these businesses can continue to thrive.
At 3C, our mission is to empower small businesses’ access to the digital tools that help them succeed – and as the country continues to navigate through the COVID-19 pandemic, the need for access to these tools is even more pronounced. In a December 2020 report, 58% of Black-owned businesses reported that their business is “at-risk” or “distressed” due to COVID-19, underscoring the need for increased support during a difficult time.
Digital platforms have announced several initiatives to support Black small businesses and celebrate Black excellence. From multi-million dollar commitments to diversity and inclusion to case studies of successful Black entrepreneurs, check out these resources to help Black small businesses shine:
Google Resources
- Google is providing $50 million in loans and Google.org grants to help Black small businesses during COVID-19. The Google for Startups Black Founders Fund has also announced $5 million in cash awards to 76 Black business owners.
- Black small business owners can also participate in mentorship programs, including Google for Startups Accelerator for Black Founders and the Grow with Google Digital Coaches Program.
- Google now offers a “Black-owned” attribute to Google’s Shopping tab to allow customers to easily identify and buy from Black-owned small businesses. Businesses can add the attribute by visiting the Google Merchant Help Center.
Amazon Resources
- Amazon is featuring Black business owners, encouraging customers to shop and support Black-owned small businesses.
- As part of this effort, Black Makers and artisans are showcased on their own dedicated storefront to allow customers to easily find Black-owned handcrafted wares.
- The Amazon Small Business Academy is offering small business owners learning opportunities, including a webinar on Feb. 22 with the Illinois Black Chamber of Commerce and the Chicago Urban League.
Facebook Resources
- As part of its Black History Month celebration, Facebook announced an additional $200 million investment to support black-owned businesses and organizations.
- Facebook Elevate, a platform dedicated to accelerating the growth of minority small businesses, is offering inspirational and educational programming with the theme of “Generation Black.”
- A new Lift Black Voices hub on the Facebook app highlights case studies of successful Black artists and businesses.
- Instagram is encouraging Black small business owners to use the #ShareBlackStories hashtag to boost their visibility.
- Instagram is also hosting workshops and virtual community-focused programs for Black creators.
When Black-owned small businesses succeed, our country succeeds. We hope you find these resources helpful in advancing your small business – and we look forward to supporting Black small business owners each and every day.
