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A Bird’s Eye View of Digital Tools

Jenna Ahern spent ten years working in the automotive industry and saw firsthand how businesses changed when Google Ads was first introduced. Jenna observed the knowledge gap between executives and marketing departments as technology advanced, and in 2012 she started Guardian Owl Digital in Louisville, KY, to close that gap and help guide companies’ digital…

NEW REPORT: Online Sales Have Outsized Impact on Rural Small Sellers

As found in our previous survey of two thousand American SMBs, small businesses are adaptable and find customers everywhere – brick-and-mortar stores, seller-branded online shops and online marketplaces like Amazon and eBay. We recently took this research a step further with a comparative study on small rural sellers. In this study, we compared how rural sellers…

New Study: Online Sales Fuel Rural Small Business Growth and Optimism

Washington, DC (July 14, 2022): A new study shows that small rural sellers may be the greatest beneficiaries of the many innovations in online selling. A survey of 1,000 rural sellers, commissioned by the Connected Commerce Council, shows that the most popular sales methods for rural small sellers are online marketplaces (57%) and web stores…