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E-Commerce Sets a Local Florist Apart

When Molly Meulenbroek bought Studley’s Flower Garden in 2008 with her husband Jeffrey and brother-in-law David, she inherited the 80-year reputation of the Rochester community staple and the pressure of a family business — Studley’s has been owned by a member of her family since 1971. Immediately she encountered her first big challenge –  online…

Digital Tools Light up Evergreen Applied Technologies

Chris Lewis is a self-proclaimed “data and analysis freak” who loves to dissect projects. After graduating from college, he started working in the commercial lighting industry, designing, building, and selling custom lighting fixtures. Lewis recalls how companies were strictly regional, only serving a relatively small area. But one of the first companies Lewis worked for…

Harnessing Digital Tools for Healing

Branch Basics was started in Austin, TX by three women who were on a mission to help people remove toxic chemicals from their homes. Today, the company is based in Minnesota and operates entirely online, using many free and affordable digital tools to sell its products and find customers. Starting their website proved much easier…

A Family Doctor Becomes a Family Business Woman Through Digital Tools

When Wei-Shin Lai created SleepPhone®s headphones in the early 2000s, she didn’t plan on leaving her successful family medicine practice. She just wanted a good night’s sleep. Uncomfortable laying down in traditional headphones and unable to sleep without them, Wei-Shin and her husband Jason invented the bed-friendly headband and ultra-thin speakers out of necessity.  Wei-Shin’s…