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Maryland Retailers Alliance & Connected Commerce Council Applaud Proposed Bill to Balance Consumer Privacy and Small Business Competitiveness

ANNAPOLIS, Md. (March 7, 2025) — Today, the Maryland Retailers Alliance (MRA) and Connected Commerce Council (3C) voiced support for a proposed bill fixing overbroad data regulation in the Maryland Online Data Privacy Act. The legislation would keep important consumer data privacy protections in place, but change current provisions that make it harder for small…

New Report Shows Retail Choices and Competition Fuel American Small Business Success

WASHINGTON (March 5, 2025) — The Connected Commerce Council (3C) and Data Catalyst Institute (DCI) today released a new report, Super Selling: How Retail Choices and Competition Fuel American Small Sellers’ Success, revealing a dynamic retail ecosystem with robust competition at every level. The report, based on a survey of 1,500 U.S. small and medium-sized…

3C Reacts to Closing Arguments in Google’s Ad Tech Trial

WASHINGTON (Nov. 25, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement in response to the Department of Justice’s (DOJ’s) closing arguments in the U.S. v. Google LLC “ad tech” trial.  “The DOJ continues to ignore the clear realities of the online advertising ecosystem and deny the enormous value Google’s…

New Research Shows AI’s Growing Role in Driving Online Advertising’s Value

WASHINGTON (Nov. 21, 2024) — As business owners look for ways to gear up for Small Business Saturday, a recent study led by the Connected Commerce Council (3C) and Advertiser Perceptions found that U.S. small and medium-sized businesses (SMBs) are rapidly adopting artificial intelligence (AI) to make their digital advertising more effective, and many SMBs…

3C Reacts to the DOJ’s Proposed Remedies in Google Search Case

WASHINGTON (Nov. 21, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement in response to the Department of Justice (DOJ)’s final proposed remedies in the United States v. Google LLC case. The remedies include forcing Google to sell its popular Chrome browser; share users’ search data with rivals; and separate…

3C Reacts to the DOJ’s Overreaching Proposed Remedies in Google Search Case

WASHINGTON (Nov. 19, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement in response to the Department of Justice (DOJ) filing its proposal for remedies in the United States v. Google LLC case. The proposal includes forcing Google to sell its popular Chrome browser, forcing Google to share data with…

California Small Business Leaders Urge State Officials to Reconsider Proposals That Would Overregulate AI-Powered Tools

Sacramento, CA (Nov. 8, 2024): Today, 24 small business leaders urged the California Privacy Protection Agency (CPPA) to reconsider proposed rules that would make Artificial Intelligence (AI)-powered products and services more expensive and less effective. In a letter to the CPPA, the signers recognize that AI is making digital advertising, marketing, customer acquisition, and product…

Small Business Owners and Ad Publishers Echo Statements of Concern, Fear Made During DOJ-Google Ads Trial

WASHINGTON (Sept. 26, 2024) — Three small business owners today echoed statements made during the United States v. Google LLC display-ads trial. A business owner testifying in the trial emphasized the value of Google’s integrated ad tech tools and described how a government-mandated breakup would hurt their business. Echoing the statements and concerns were LaKita…

3C Reacts to Surprise Vote on American Privacy Rights Act in House E&C Committee

WASHINGTON (September 17, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement ahead of Wednesday’s surprise vote on the American Privacy Rights Act (APRA) as an amendment to unrelated legislation (H.R. 7890) because it is too unpopular and dangerous on its own. The bill, sponsored by Rep. Cathy McMorris Rodgers…

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