Small Business Profiles
Meet Frailey Woodworks: A Family Business Selling Nationwide with Online Tools
While living with roommates after college and serving as a campus minister, Asher Frailey began crafting custom furniture for his Fort Worth, Texas home. When a record console he posted on Facebook Marketplace sold immediately — and more requests for custom pieces came in — Asher, an architect by training, knew he had the beginnings…
Online Tools Help Share Italian Leather-Crafting Tradition Worldwide
A veteran of the high-end leather furniture industry, Luca Ricci found himself disappointed by the quality of many luxury consumer brands’ leather goods. Sensing an opportunity, in 2017, he launched his own leather goods business, The Dust Company. Handcrafted by a team of eight Italian artisans and featuring classic designs and colors, the Dust Company’s…
Chewing Gum Success: How Neuro Gum Uses Online Tools & Retail Strategies to Thrive
Ten years ago, Kent Yoshimura and Ryan Chen — elite athletes and best friends — had a bold idea: They wanted to make a product that improved people’s energy, focus, and productivity, but was more portable and effective than an energy drink. The result was Neuro Gum, an all-natural chewing gum containing energizing ingredients, including…
With Amazon’s Help, Dog-Care Brand Helps Empower Women
Glendale, Arizona Pet-products industry veteran Jessica Berger launched Bundle x Joy in 2022. The dog-care brand offers healthy food, treats, and toys for dogs, and stylish merch for proud dog moms. With a core mission of empowerment, the business partners with local and women-owned businesses and donates three percent of every purchase to support women…
Recipe for Success: Cookware Company Thrives Thanks to Amazon’s Digital Tools
Dallas, Texas An enthusiastic “mom chef,” Asha Kangralkar sought better cookware: stock pots that weren’t too heavy to lift when they were full of soup, saucepans whose handles didn’t get scorching hot, frying pans that didn’t spatter oil all over the cooktop. Unable to find what she wanted, Asha — a trained engineer — decided…
Entrepreneur Uses Digital Tools to Build “Bedder Bedding”
Denver, CO Colin McIntosh has always had an entrepreneurial spirit. After losing his first job because he didn’t quite fit in at a hedge fund, he found his way into tech startups that better fit his casual personality. It wasn’t long before he had an idea for a new business: He could shake up the…
Luna Sundara: Digital Tools Help Aromatherapy Business Thrive
Rahway, N.J. As Sandra Manay got in touch with her spirituality, she noticed the popularity of aromatherapy oils and incense made from palo santo wood, which has medicinal and therapeutic properties. Seeing a niche in the market, Sandra founded Luna Sundara with her partner, Thomas Konik, in 2015. The business sells palo santo incense, oil,…
Zaaina Skincare: All-Natural Beauty Products Meet Modern Digital Tools
While searching for a new job, Purvi Desai started making and selling her own all-natural lip balms, face masks, and skin toner. They were a hit at local farmers’ markets, so Purvi decided to turn her hobby into a full-time business. Since founding Zaaina Skincare in 2010, Purvi has expanded her offerings to over 40…
Successful Amazon Seller Helps Fellow Vendors Thrive
West Hempstead, N.Y. An experienced online marketer, Liran Hirschkorn quickly saw how to optimize Amazon’s digital marketing tools when he joined the platform in 2014. Within two years, he’d notched more than a million dollars reselling name-brand products, started two of his own brands, and reached several million dollars in sales. But Liran decided to…
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