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Small Business Profile

Small Business Grips Digital Tools

Kevin Brown is the co-founder of Friction Labs, a Denver-based business that makes performance products to improve athlete’s grip. Before starting Friction Labs, Kevin was a science teacher and ran marketing and sales at a few tech companies. But Kevin always wanted to own a business, so he finally took the plunge and opened a…

Modern Digital Tools Aid Olde’s Offerings

Olde Man Granola was founded around the beauty of simplicity and the desire to bring tasty, natural foods into American homes. “Our original nut granola only has six ingredients, and you can understand them all,” says owner Trevor Plaza. The business started after Trevor’s parents, Mark and Fay, shared their homemade granola with friends and…

Natural Solutions Embrace Online Platforms

Jill Taft never intended to start her own company. However, an unexpected elementary school lice infestation changed everything. When her daughter came home from school with lice, Taft went to her local pharmacy to purchase an over-the-counter treatment, but it was filled with harsh toxic chemicals and did not work. Jill discovered that other parents…

Amazon Helps One Small Business Travel Farther

Personal frustration led to business success for Kristin Rae, founder of Inspire Travel Luggage in Bloomington, IL. As a frequent traveler, Kristin couldn’t find a good leak-proof toiletry case that could hold full-size beauty products. So, she designed her own prototype and eventually found a manufacturer to mass-produce her new toiletry bags. That’s when things…

Teaching the Next Generation the Value of Digital Tools

Joey Womack has always been an entrepreneur who saw the value in digital tools. He started his first digital business in 2002 – a social RSVP site that helped event organizers use analytics to promote their events better. His online community grew to 80,000 users, and Joey advertised events for Fortune 500 companies and during…

Firsthand Tech Experience is Better Shared

For Ryan Berry, technology is practically part of the family. From building his first computer with his stepfather, an IT specialist, to helping his friend’s parents set up their computers, he knows the value technology creates and shares it with others. In 2012 he decided to make that passion a business and started Berry Digital…

Using Digital Tools to Share Artists’ Work in the Community

Jerina Vincent started JNJ Gifts and More in Verona, Wisconsin, for people to support local artists and many other independent small businesses. It grew into a home for more than 80 independent creators and small businesses to share their work. Most artists are seniors and retirees who rely on JNJ to provide a platform for…

Years of Experience See the Value in Digital Tools

Sheffie Robinson has been “hooked on coding” since middle school, and her interest in digital technology has only grown over the subsequent 20 years. Over the years, she’s helped small businesses leverage digital technology so they can grow and succeed. Sheffie teaches the small businesses she works with that digital tools are “the critical ingredients”…

Moms’ Innovations are Shared Globally Thanks to Digital Tools

Like many great ideas, Beddy’s started with a mother’s problem-solving skills. Betsy Mikesell and Angie White worked with Betsy’s mother to create zippered bedding as a way to motivate their children to make their beds every morning, and then used digital tools to share their invention online and help other moms. When starting the company,…

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