Small Business Profile
A Mother-Daughter Bond Turned into a Successful Business
Susan Robinson began teaching her daughter, Sara, how to sew when Sara was seven. Sara first loved sewing dresses for her American Girl Dolls, and then she started designing and sewing aprons. After posting some of her designs on Facebook and getting positive feedback from family and friends, Susan and Sara decided to create an…
Technology Helps People 50+ Tie Up Loose Ends
COVID-19 ushered in a series of endings and beginnings for Mari-Lyn Harris. When the pandemic forced her to shut her small catering company, she found an unexpected next chapter as an administrator to an old friend suffering from pancreatic cancer. With her community in Fremont, CA, largely in lockdown, Mari-Lyn filled an indispensable role in…
Building a Brand with Digital Tools
Diane Cortes describes herself as “part of the resignation generation.” After over 25 years doing marketing and HR for corporate America, she saw the opportunity to create her own niche combining the two when COVID-19 sent office workers home. In October 2020, Diane started Acumen Strategist, which manages e-marketing and offers a one-stop human resources…
Using Digital Tools to Help Other Small Businesses
Bryan Toston always wanted to own a business. After graduating from college, he worked back-of-house in several kitchens over the course of a few years, then realized there were incredible opportunities for restaurants to improve their digital marketing. Bryan tapped into his graphic design background and soon started a company with his previous business partner…
Digital Tools Touch Communities
For many people, traditional hand sanitizers’ harsh ingredients leave skin dry, cracked, and irritated. Andrea Lisbona envisioned a combination product that would solve these concerns by sanitizing and moisturizing simultaneously. In 2019, she launched Touchland, a hydrating hand sanitizer mist. She built a website designed to reach consumers looking for strong sanitizers that are gentle…
Digital Tools are a Starting Point for Success
StartingPoint launched in 2020 with the mission to support small businesses in their digital transformation journey. CEO and founder Ray McKenzie has decades of experience working with digital tools and platforms to optimize companies’ workflows and streamline their operations, and he wanted to use this experience to help small businesses compete. Ray understands that bad…
Generating Buzz for Small Businesses
Small business owners are at the heart of SBO Buzz. Salil Gandhi founded the digital marketing agency in 2016 after years in corporate advertising. He recognized that while the internet is the greatest resource for small businesses today, for many, it has also become their greatest challenge. With the enormous breadth of information online, it…
Digital Tools Are Sweet For One Small Business
Alex Salazar grew up in Los Angeles, with a heavy influence of Mexican culture. His love for traditional Mexican products and candies led him to start Chilitos with his wife in 2021 and create “the perfect blend of sweet, sour, and spicy.” Even though their funding was limited, Alex & his wife continued to find…
Helping Small Businesses Sell Online
With more than 20 years of e-commerce experience, Scott Moller co-founded Year 5 to help small businesses manage the many intricate and ever-changing details of what it takes to sell successfully on Amazon. Year 5 utilizes digital tools to allow its clients to be fully and properly represented, from listings to advertising and everything in…
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