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As every business becomes more tech-enabled, and as we venture into a new normal of online purchasing, and remote work and this is everything that could be said here
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Issues
Artificial Intelligence (AI)
In today’s economy, many businesses empower themselves with digital products and services – including AI-enabled tools and automated applications – that help them launch, grow, identify, and serve new customers, save costs, increase revenues, and compete within an increasingly dynamic and competitive global market. As AI becomes more efficient, technology platforms and startups alike are…
Competition & Antitrust
Small businesses benefit tremendously from America’s leading technology platforms’ products, services, and tools. Their size and scale allow them to combine products and services to save small businesses time and money while offering innovative, powerful tools that help small businesses run and grow their business, compete with much larger brands, and stay resilient amid economic…
Data Privacy
Small businesses care deeply about data privacy and security. In fact, 47% of small business leaders identified data security as their top tech-related regulatory concern that Congress should address. It’s been over 20 years since the Federal Trade Commission recommended that Congress pass data privacy legislation. Congress has failed to act, and some states have…
Online Advertising
In today’s highly competitive business environment, inexpensive digital advertising can be the difference between a small business that thrives and one that falters. Recent 3C research documents how digital ads help level the playing field and empower small business advertisers to compete with the biggest brands with billion-dollar marketing budgets by providing affordable, highly effective…
Content Moderation
Section 230 of the Communications Decency Act (also known as CDA 230) is the law that enables every facet of the modern internet. If lawmakers rewrite or repeal Section 230, it would severely hurt millions of internet users – including small businesses. Section 230 creates legal protection for websites and services that host and organize…
Research
See all research
Navigating Uncertainty: The Power of Digital Tools for Small Businesses
Unlocking Opportunities for Small Businesses: AI’s Growing Role in Driving Value in Online Advertising
Digital Ads: Expanding Opportunities for U.S. Small Businesses
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Many small businesses survived COVID-19. They might not survive Congress.
As Congress considers sweeping antitrust legislation to forcibly intervene in the digital economy, digitally-powered small businesses from around the country are making their voices heard.
Protect American Small Businesses
It’s time to tell lawmakers: don’t hurt small businesses that rely on digital tools.
3C’s Response: Request for Information on the Development of an Artificial Intelligence Action Plan
March 15, 2025 Thank you for the opportunity to offer comments on the development of a national artificial intelligence (AI) action plan. On behalf of the Connected Commerce Council (3C) — a nonprofit organization dedicated to ensuring small businesses have the digital tools they need to thrive in today’s economy — I urge you to…
3C Applauds Governor Moore for Withdrawing Delivery Tax Proposal
WASHINGTON (March 20, 2025) — Connected Commerce Council Executive Director Rob Retzlaff today issued a statement in response to Maryland Governor Wes Moore’s withdrawal of a proposed 75-cent tax on online-order deliveries. “Governor Moore made the right decision. The proposed doorstep-delivery tax would have unfairly burdened Marylanders — particularly those with mobility issues — who…
3C Endorses Sen. Young’s Small Business Technological Advancement Act
WASHINGTON (March 13, 2025) — The Connected Commerce Council (3C), a nonprofit organization that advocates on behalf of digitally empowered small businesses, today voiced its support for the Small Business Technological Advancement Act. The bipartisan legislation would clarify that small businesses can use the Small Business Administration’s (SBA’s) 7(a) loan program to purchase digital tools,…
New Study Finds Small Business Leaders Rely on Digital Tools and AI to Succeed in Today’s Uncertain Economy
WASHINGTON (March 13, 2025) — A new study from the Connected Commerce Council (3C) found that small and medium-sized businesses (SMBs) are using digital tools to manage economic uncertainty and compete with larger companies. The report also showed that SMBs’ continued success depends on access to digital tools — including those powered by data and…
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