New York

Overview: More than 75% of New York small businesses use digital advertising to grow their businesses. These small businesses will be hurt if New York laws restrict how digital advertisers use basic consumer data, including location, device, language preference, and interests. If S365/A7423 results in less data available to power digital advertisements, ads will become less relevant to consumers, more expensive for small advertisers, and small publishers’ advertising inventory will be less valuable. National advertisers and mass media will win; small businesses will be hurt.

Overview: These bills aim to regulate some of America’s leading digital platforms used by millions of small businesses, including Amazon’s online marketplace, Google’s search and advertising platforms and app store business, Meta’s Facebook, and Apple’s app stores. While these bills would make it illegal for these platforms, or any platform that meets an arbitrary definition of “dominant,” to engage in any practices that harm competitors, they would also cause a slew of adverse impacts on SMBs. New research from the Data Catalyst Institute shows that SMBs that create and sell physical goods would lose $41 billion annually, or $155,600 per year per business if New York passed a standalone bill targeting companies like Google, Apple, Facebook, and Amazon.