New York
New York is a leader in enacting new policies or regulations, and other states, particularly in the Northeast and Mid-Atlantic, often follow New York’s lead and adopt similar policy proposals. New York is home to over 2 million small businesses (SMBs) employing over 4 million people. Policymakers must take new regulations’ impacts on SMBs into account before supporting legislation.
Key Policy Issues
Privacy
The New York Privacy Act (NY State SB S3044 & NY State AB A974)
Overview:
More than 75% of New York small businesses use digital advertising to grow their businesses. These small businesses will be hurt if New York passes laws restricting how digital advertisers use basic consumer data, including location, device, language preference, and interests. If SB S3044 and AB A974 successfully enact the New York Privacy Act, it could result in less data to power digital advertisements, making ads less relevant to consumers, more expensive for small advertisers, and small publishers’ advertising inventory less valuable. National advertisers and mass media will win; small businesses will be hurt.
SB S3044 Sponsor: Senator Kristen Gonzalez
AB A974 Sponsor: Assemblywoman Nily Rozic (NY Assembly District 25)
Status: SB S3044 was introduced on January 23, 2025, and referred to the New York State Senate Internet and Technology Committee. AB A974 was referred to the Committee on Consumer Affairs and Protection on January 8, 2025.
Digital Economy
NY AOD Bill (NY State SB 355 & AB 2015)
Overview:
Abuse of dominance (AOD) laws, such as SB 355 and AB 2015, could reduce NY-based SMB sales by $41 billion annually and SMB sales in other states by another $19.9 billion annually due to interstate commerce — costing SMBs a total of $60.9 billion per year. If passed, SB 355 would jeopardize the ability of small businesses to leverage online marketplaces like Amazon, or integrated digital platforms like Google’s search and advertising system, and disrupt other invaluable digital tools that SMBs use to run and grow their businesses.
SB 335 Primary Sponsor: Senator Michael Gianaris
AB 2015 Primary Sponsor: Assemblymember Crystal Peoples-Stokes
Status: Introduced on January 8 2025 and referred to the Committee on Consumer Protection. AB 2015 was introduced on January 14 2025 and referred to the Economic Development, Job Creation, Commerce and Industry Committee.
Key Officials
Send a letter to your representatives in New York urging them to veto harmful legislation.
New York small business leaders, make your voice heard
Send a letter to your representatives in New York urging them to veto harmful legislation.
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