REPORT

Digital Tools Unlock Opportunities for U.S. Small Businesses

“The digital side of the business is what really saved us. Moreover, it opened the door to a whole new online community that is going to continue positively impacting us into the future.”

Juanny Romero

Sunrise Coffee

COVID-19 was a wake-up call to dig deeper and dive stronger into the digital tools we were already using — we needed to learn how to use them even better.”

Mimi Striplin

The Tiny Tassel

Did You Know?

In our survey of 2,000 U.S. small business owners and senior decision makers (“SMB leaders”), we learned that they use digital tools to increase their agility, resiliency, and ability to adapt to challenges. Digital tools have empowered SMB leaders to expand their business operations and drive growth in key ways: 92% to engage with customers, 87% to grow their customer base, and 84% to sell products and services.

Learn More

Said adopting digital tools during the last two years created new opportunities for their business.

78%

View digital tools as important and valuable to their business.

82%

Stand up for small businesses and get access to resources that will grow your business.

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Browse Research

Small Business

Apr 28

Digitally Driven 2021

A ‘Digital Safety Net’ has helped American small businesses during COVID-19. This research report and accompanying materials describe how and to what extent affordable and accessible digital tools...

Small Business

Apr 8

Antitrust issues in e-commerce

The growth of e-commerce and “tech” firms has affected the economy and consumers in many significant ways. There is renewed interest by the media, academia, and government in the role that tech companies play...

Small Business

Apr 8

Digitally Driven Europe

A ‘Digital Safety Net’ has helped European small businesses during COVID-19. This research report and accompanying materials describe how and to what extent affordable and accessible digital tools...

Small Business

Nov 30

Small Businesses, Citing Bad Economy, Crave More Stability During Pandemic

A majority of small businesses in Colorado, Iowa, and North Carolina believe the economy is still struggling, that COVID-19 has hurt their business, and that digital tools are helping their businesses survive according to a new survey...

Small Business

Nov 25

Digitally Driven

Small Business

Nov 25

The Digital Safety Net

Online marketplaces provide billions of dollars in annual value to American small businesses.

Small Business

Aug 11

Digitally Empowered: How digital tools power small businesses amid COVID-19

The COVID-19 pandemic has challenged America’s small business community. Digital tools are empowering survival today and recovery tomorrow.

Small Business

Sep 12

EXCLUSIVE NEW RESEARCH: Digital Tools Help Small Businesses Compete

Amid growing questions on the effect large technology companies are having on America’s small businesses, a Deloitte study has found that 85 percent of U.S. small businesses report that digital tools are critical to their success.

Small Business

Apr 30

Small Businesses: Data Regulation and Responsibility

Small and medium-sized business owners understand the importance of data security…

Small Business

Apr 30

Small business technology trends

Digital and online tools connect businesses to customers

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Latest Twitter posts

; Connected Commerce Council @ConnectedCoun ·

4h 1572618917373247488

Via @NYDailyNews: New research from @DataCatalystOrg should be a wake-up call and convince lawmakers that #AICOA will have a devastating effect on small businesses, including $500 billion in lost revenue in just five years. Read more: https://www.nydailynews.com/opinion/ny-oped-small-businesses-war-on-tech-20220921-yqnppzd655ajxoa3ufziy4wzr4-story.html

; Connected Commerce Council @ConnectedCoun ·

20 Sep 1572253503401394178

“...The last thing Congress should be spending time on is legislation that only 1% of Americans see as a priority.” Read the full article here:
https://netchoice.org/new-national-poll-americans-blame-biden-for-rising-prices-and-worry-biden-backed-antitrust-proposals-will-worsen-inflation/

; Connected Commerce Council @ConnectedCoun ·

19 Sep 1571886834694643712

Small business priorities are clear: The focus needs to be on inflation and gas prices, NOT making online #smallbiz tools and services more expensive. 👏

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