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REPORT

Digital Tools Unlock Opportunities for U.S. Small Businesses

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“The digital side of the business is what really saved us. Moreover, it opened the door to a whole new online community that is going to continue positively impacting us into the future.”
Juanny Romero
Sunrise Coffee
COVID-19 was a wake-up call to dig deeper and dive stronger into the digital tools we were already using — we needed to learn how to use them even better.”
Mimi Striplin
The Tiny Tassel
quotes

Did You Know?

In our survey of 2,000 U.S. small business owners and senior decision makers (“SMB leaders”), we learned that they use digital tools to increase their agility, resiliency, and ability to adapt to challenges. Digital tools have empowered SMB leaders to expand their business operations and drive growth in key ways: 92% to engage with customers, 87% to grow their customer base, and 84% to sell products and services.
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Said adopting digital tools during the last two years created new opportunities for their business.

78%

View digital tools as important and valuable to their business.

82%
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Browse Research

Small Business
Nov 30

Small Businesses, Citing Bad Economy, Crave More Stability During Pandemic

A majority of small businesses in Colorado, Iowa, and North Carolina believe the economy is still struggling, that COVID-19 has hurt their business, and that digital tools are helping their businesses survive according to a new survey...

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Small Business
Nov 25

Digitally Driven

A ‘Digital Safety Net’ has helped American small businesses during COVID-19. This research report and accompanying materials describe how and to what extent affordable and accessible digital tools...

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Small Business
Nov 25

The Digital Safety Net

Online marketplaces provide billions of dollars in annual value to American small businesses.

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Small Business
Aug 11

Digitally Empowered: How digital tools power small businesses amid COVID-19

The COVID-19 pandemic has challenged America’s small business community. Digital tools are empowering survival today and recovery tomorrow.

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Small Business
Sep 12

EXCLUSIVE NEW RESEARCH: Digital Tools Help Small Businesses Compete

Amid growing questions on the effect large technology companies are having on America’s small businesses, a Deloitte study has found that 85 percent of U.S. small businesses report that digital tools are critical to their success.

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Small Business
Apr 30

Small Businesses: Data Regulation and Responsibility

Small and medium-sized business owners understand the importance of data security…

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Small Business
Apr 30

Small business technology trends

Digital and online tools connect businesses to customers

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Small Business
Apr 30

Small Business imperatives for the digital age

Digital technology can have substantial benefits which align with a SMB’s key business goals

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Small Business
Apr 30

Examining the Impact of Technology on Small Business

How Small Businesses Use Social Media and Digital Platforms to Grow, Sell, and Hire

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Small Business
Apr 30

Connecting Small Businesses in the US

Digital engagement among US small businesses

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3C Slams Sen. Lee Bill That Would Crush Small Business Online Advertising

Washington, DC (May 19, 2022): Rob Retzlaff, Connected Commerce Council (3C) Executive Director, today responded to Sen. Mike Lee’s (R-UT) introduction of The Competition and Transparency in Digital Advertising Act, legislation that will cause ad prices to rise, disproportionately hurting small businesses that use affordable digital ads to promote their business. “Google’s affordable, easy-to-use digital…

New Research: Small Businesses Believe Congress is Focusing on Wrong Issues

Washington, DC (May 19, 2022): As inflation rises to historic high levels, the stock market continues to be volatile, and supply chain disruptions threaten economic recovery, small business leaders are confounded by Congress’s excessive attention on a problem that doesn’t exist: “fixing” the remarkably successful small and medium-sized business (SMB) digital economy. A national survey…

David Audretsch: Mom-and-pop retail is now diverse, exciting, successful

Americans’ shopping preferences have changed. Indiana residents would often walk to the five-and-dime in the past, and we made many more trips to the mall. Today, those visits are less frequent, yet many...
The Story of Beddy’s
Small Business Voices
Digital Accounting Basics

Research

Small Business Sellers Value Online Tools and Marketplaces
Data Catalyst Institute
Digitally Driven 2021
Connected Commerce Council & Google
Antitrust issues in e-commerce
Connected Commerce Council & Charles River Associates