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Digital Tools: The Key to Small Business Resilience in Today’s Economy

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Did You Know?

In our survey of 2,000 U.S. small business owners and senior decision makers (“SMB leaders”), we learned that they use digital tools to increase their agility, resiliency, and ability to adapt to challenges. Digital tools have empowered SMB leaders to expand their business operations and drive growth in key ways: 92% to engage with customers, 87% to grow their customer base, and 84% to sell products and services.
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Said adopting digital tools during the last two years created new opportunities for their business.

78%

View digital tools as important and valuable to their business.

82%
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Browse Research

Feb 1

Digital Tools Continue To Unlock Opportunities For U.S. Small Businesses

In our survey of 2,000 U.S. small business owners and senior decision makers (“SMB leaders”), we learned that they use digital tools to increase their agility, resiliency, and ability to adapt to challenges. 

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Jan 19

Super Selling: How Contemporary Small Businesses Reach Customers and Sell Products

An evolutionary leap from one-size-fits-all ancestors, small and medium-sized businesses that sell physical goods (henceforth, “SMB Sellers”), now have many sales methods (distinct ways of selling, both online and offline) and digital tools, platforms, stores, and marketplaces (that facilitate the selling) available to them.

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Jan 18

Importance of Targeted Digital Ads To EU Small Businesses Now and During 2022

In a survey of 1,380 European small business owners and senior decision makers (“SME leaders”), an overwhelming 93% of Digital Ads respondents said that targeted digital advertising is useful for their business right now.

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Small Business
Jun 22

The effect of platform integration on competition and innovation

These findings suggest that a fact-based, case-specific approach to the analysis of platform integration is better than a broad-based policy that may not fit all circumstances. Hence, legislation or regulation imposing a general ban on platform integration could end up doing more harm than good.

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Small Business
Apr 28

Digitally Driven 2021

A ‘Digital Safety Net’ has helped American small businesses during COVID-19. This research report and accompanying materials describe how and to what extent affordable and accessible digital tools...

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Small Business
Apr 8

Antitrust issues in e-commerce

The growth of e-commerce and “tech” firms has affected the economy and consumers in many significant ways. There is renewed interest by the media, academia, and government in the role that tech companies play...

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Small Business
Apr 8

Digitally Driven Europe

A ‘Digital Safety Net’ has helped European small businesses during COVID-19. This research report and accompanying materials describe how and to what extent affordable and accessible digital tools...

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Small Business
Nov 30

Small Businesses, Citing Bad Economy, Crave More Stability During Pandemic

A majority of small businesses in Colorado, Iowa, and North Carolina believe the economy is still struggling, that COVID-19 has hurt their business, and that digital tools are helping their businesses survive according to a new survey...

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Small Business
Nov 25

Digitally Driven

A ‘Digital Safety Net’ has helped American small businesses during COVID-19. This research report and accompanying materials describe how and to what extent affordable and accessible digital tools...

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Small Business
Nov 25

The Digital Safety Net

Online marketplaces provide billions of dollars in annual value to American small businesses.

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