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REPORT

Digital Ads: Expanding Opportunities for U.S. Small Businesses

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Did You Know?

In our survey of 2,000 U.S. small business owners and senior decision-makers (“SMB leaders”), a majority recognize the transformative potential of artificial intelligence (AI) in their operations. This research underscores the growing importance of AI in small businesses, acknowledging its potential to enhance productivity, drive success, and level the playing field.
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SMB leaders who say they’ve already seen positive results using AI tools

82%

SMB leaders who believe AI tools level the playing field

63%
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Browse Research

May 26

Small Business Sellers Value Online Tools and Marketplaces

New Research Shows Small Businesses Benefit From Third-Party Seller Tools and Marketplaces That Increase Sales, Save Money, and Help Grow Businesses

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May 18

Congress Isn’t Aligned with Small Business Priorities

New Research Shows Small Business Leaders Believe Congress is Focusing on the Wrong Issues – 93% Don’t Consider Restricting Large Tech Companies a High Priority

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Feb 1

Digital Tools Continue To Unlock Opportunities For U.S. Small Businesses

In our survey of 2,000 U.S. small business owners and senior decision makers (“SMB leaders”), we learned that they use digital tools to increase their agility, resiliency, and ability to adapt to challenges. 

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Jan 19

Super Selling: How Contemporary Small Businesses Reach Customers and Sell Products

An evolutionary leap from one-size-fits-all ancestors, small and medium-sized businesses that sell physical goods (henceforth, “SMB Sellers”), now have many sales methods (distinct ways of selling, both online and offline) and digital tools, platforms, stores, and marketplaces (that facilitate the selling) available to them.

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Jan 18

Importance of Targeted Digital Ads To EU Small Businesses Now and During 2022

In a survey of 1,380 European small business owners and senior decision makers (“SME leaders”), an overwhelming 93% of Digital Ads respondents said that targeted digital advertising is useful for their business right now.

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Small Business
Jun 22

The effect of platform integration on competition and innovation

These findings suggest that a fact-based, case-specific approach to the analysis of platform integration is better than a broad-based policy that may not fit all circumstances. Hence, legislation or regulation imposing a general ban on platform integration could end up doing more harm than good.

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Small Business
Apr 28

Digitally Driven 2021

A ‘Digital Safety Net’ has helped American small businesses during COVID-19. This research report and accompanying materials describe how and to what extent affordable and accessible digital tools...

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Small Business
Apr 8

Antitrust issues in e-commerce

The growth of e-commerce and “tech” firms has affected the economy and consumers in many significant ways. There is renewed interest by the media, academia, and government in the role that tech companies play...

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Small Business
Apr 8

Digitally Driven Europe

A ‘Digital Safety Net’ has helped European small businesses during COVID-19. This research report and accompanying materials describe how and to what extent affordable and accessible digital tools...

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Small Business
Nov 30

Small Businesses, Citing Bad Economy, Crave More Stability During Pandemic

A majority of small businesses in Colorado, Iowa, and North Carolina believe the economy is still struggling, that COVID-19 has hurt their business, and that digital tools are helping their businesses survive according to a new survey...

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