Skip to content
REPORT

Digital Tools: The Key to Small Business Resilience in Today’s Economy

Learn More
“The digital side of the business is what really saved us. Moreover, it opened the door to a whole new online community that is going to continue positively impacting us into the future.”
Juanny Romero
Sunrise Coffee
COVID-19 was a wake-up call to dig deeper and dive stronger into the digital tools we were already using — we needed to learn how to use them even better.”
Mimi Striplin
The Tiny Tassel
quotes

Did You Know?

In our survey of 2,000 U.S. small business owners and senior decision makers (“SMB leaders”), we learned that they use digital tools to increase their agility, resiliency, and ability to adapt to challenges. Digital tools have empowered SMB leaders to expand their business operations and drive growth in key ways: 92% to engage with customers, 87% to grow their customer base, and 84% to sell products and services.
Learn More

Said adopting digital tools during the last two years created new opportunities for their business.

78%

View digital tools as important and valuable to their business.

82%
Stand up for small businesses and get access to resources that will grow your business.
Privacy(Required)
Consent
We respect your Privacy
This field is for validation purposes and should be left unchanged.

Browse Research

Small Business
Aug 11

Digitally Empowered: How digital tools power small businesses amid COVID-19

The COVID-19 pandemic has challenged America’s small business community. Digital tools are empowering survival today and recovery tomorrow.

Read More
Small Business
Sep 12

EXCLUSIVE NEW RESEARCH: Digital Tools Help Small Businesses Compete

Amid growing questions on the effect large technology companies are having on America’s small businesses, a Deloitte study has found that 85 percent of U.S. small businesses report that digital tools are critical to their success.

Read More
Small Business
Apr 30

Small Businesses: Data Regulation and Responsibility

Small and medium-sized business owners understand the importance of data security…

Read More
Small Business
Apr 30

Small business technology trends

Digital and online tools connect businesses to customers

Read More
Small Business
Apr 30

Small Business imperatives for the digital age

Digital technology can have substantial benefits which align with a SMB’s key business goals

Read More
Small Business
Apr 30

Examining the Impact of Technology on Small Business

How Small Businesses Use Social Media and Digital Platforms to Grow, Sell, and Hire

Read More
Small Business
Apr 30

Connecting Small Businesses in the US

Digital engagement among US small businesses

Read More
Small Business
Apr 30

Small Business Impact

Amazon helps small and medium-sized businesses reach customers around the world

Read More

Join 3C to get the latest news and resources for your small business

Privacy(Required)
Consent
We respect your Privacy
This field is for validation purposes and should be left unchanged.

Latest Twitter posts

Featured

Washington will set back small business by regulating online ads

Last week, the Senate Judiciary Committee held a hearing titled Competition in the Digital Advertising Ecosystem to discuss S.1073, the Advertising Middlemen Endangering Rigorous Internet Competition Accountability (AMERICA) Act

Janus Motorcycles co-founder meets with Sen. Young

Ahead of National Small Business Week, co-founder of Goshen-based Janus Motorcycles, Richard Worsham, met with Indiana Senator Todd Young in Washington to share how digital tools help grow his business and voice concerns with policy proposals that could hurt his business

Florida Small Business Owners: New Digital Ad Law Hurts Us

Tallahassee, FL (May 9, 2023): Several small businesses are expressing frustration and disappointment over the passage of Senate Bill 262, legislation regulating how businesses collect and use anonymous data online to find customers, grow, and succeed. While the bill’s proponents claim it reins in large technology companies, the restrictions on collecting and using online anonymous…
QuickBooks Basics
The Story of Beddy’s
Digital Accounting Basics
Small Business Voices
Fundamentals of 3CU

Research

Digital Ads: Leveling the Playing Field for Small Businesses
Connected Commerce Council
Digital Tools: The Key to Small Business Resilience in Today’s Economy
Connected Commerce Council
Small Businesses Find Big Value in Digital Ads
Connected Commerce Council
Exploring the Diversification and Potential of Rural SMB Retail Sales
Connected Commerce Council
Small Business Leaders Oppose Anti-Tech Legislation That Will Hurt Their Sales
Catalyst Research
The Importance of Online Sales Methods to Rural Small Sellers
Data Catalyst Institute