“The digital side of the business is what really saved us. Moreover, it opened the door to a whole new online community that is going to continue positively impacting us into the future.”
Juanny Romero
Sunrise Coffee
COVID-19 was a wake-up call to dig deeper and dive stronger into the digital tools we were already using — we needed to learn how to use them even better.”
Mimi Striplin
The Tiny Tassel
Did You Know?
In our survey of 2,000 U.S. small business owners and senior decision makers (“SMB leaders”), we learned that they use digital tools to increase their agility, resiliency, and ability to adapt to challenges. Digital tools have empowered SMB leaders to expand their business operations and drive growth in key ways: 92% to engage with customers, 87% to grow their customer base, and 84% to sell products and services.
Learn More Said adopting digital tools during the last two years created new opportunities for their business.
78%View digital tools as important and valuable to their business.
82%
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Browse Research
Small Business
Apr 30
Small business technology trends
Digital and online tools connect businesses to customers
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Small Business
Apr 30
Small Business imperatives for the digital age
Digital technology can have substantial benefits which align with a SMB’s key business goals
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Small Business
Apr 30
Examining the Impact of Technology on Small Business
How Small Businesses Use Social Media and Digital Platforms to Grow, Sell, and Hire
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Small Business
Apr 30
Connecting Small Businesses in the US
Digital engagement among US small businesses
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Small Business
Apr 30
Small Business Impact
Amazon helps small and medium-sized businesses reach customers around the world
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3C Webinar Top 10 Q&As
The Connected Commerce Council (3C) recently hosted a webinar attended by hundreds of small business leaders from across the country to preview what to expect from the upcoming Congressional session and discuss what policymakers must do to prioritize small business issues and foster a stable business environment. Click here to watch a video recording of…
Small Businesses Voice Frustration With FTC’s Data Collection Proposals
Washington, DC (November 21, 2022): Several small businesses that use digital advertising and social media to find customers to grow their businesses recently urged the Federal Trade Commission to ensure that potential new data collection regulations will not make free and low-cost digital tools less effective or more expensive. The businesses filed comments in an…
Meet the AAPI Entrepreneurs Behind Some of Oprah’s Favorite Things
Whether you’re shopping for others or yourself, you’ll want to check out these 13 exciting and innovative brands.
