Skip to content
REPORT

Small Sellers’ Big Choices: How Competition Helps Sellers Thrive

Learn More
“The digital side of the business is what really saved us. Moreover, it opened the door to a whole new online community that is going to continue positively impacting us into the future.”
Juanny Romero
Sunrise Coffee
COVID-19 was a wake-up call to dig deeper and dive stronger into the digital tools we were already using — we needed to learn how to use them even better.”
Mimi Striplin
The Tiny Tassel
quotes

Did You Know?

In our survey of 2,000 U.S. small business owners and senior decision-makers (“SMB leaders”), a majority recognize the transformative potential of artificial intelligence (AI) in their operations. This research underscores the growing importance of AI in small businesses, acknowledging its potential to enhance productivity, drive success, and level the playing field.
Read the Report

SMB leaders who say they’ve already seen positive results using AI tools

82%

SMB leaders who believe AI tools level the playing field

63%
Stand up for small businesses and get access to resources that will grow your business.
Privacy(Required)
Consent
We respect your Privacy
This field is for validation purposes and should be left unchanged.

Browse Research

Small Business
Apr 8 2021

Digitally Driven Europe

A ‘Digital Safety Net’ has helped European small businesses during COVID-19. This research report and accompanying materials describe how and to what extent affordable and accessible digital tools...

Read More
Small Business
Nov 30 2020

Small Businesses, Citing Bad Economy, Crave More Stability During Pandemic

A majority of small businesses in Colorado, Iowa, and North Carolina believe the economy is still struggling, that COVID-19 has hurt their business, and that digital tools are helping their businesses survive according to a new survey...

Read More
Small Business
Nov 25 2020

Digitally Driven

A ‘Digital Safety Net’ has helped American small businesses during COVID-19. This research report and accompanying materials describe how and to what extent affordable and accessible digital tools...

Read More
Small Business
Nov 25 2020

The Digital Safety Net

Online marketplaces provide billions of dollars in annual value to American small businesses.

Read More
Small Business
Aug 11 2020

Digitally Empowered: How digital tools power small businesses amid COVID-19

The COVID-19 pandemic has challenged America’s small business community. Digital tools are empowering survival today and recovery tomorrow.

Read More
Small Business
Sep 12 2019

EXCLUSIVE NEW RESEARCH: Digital Tools Help Small Businesses Compete

Amid growing questions on the effect large technology companies are having on America’s small businesses, a Deloitte study has found that 85 percent of U.S. small businesses report that digital tools are critical to their success.

Read More
Small Business
Apr 30 2019

Small Businesses: Data Regulation and Responsibility

Small and medium-sized business owners understand the importance of data security…

Read More
Small Business
Apr 30 2019

Small business technology trends

Digital and online tools connect businesses to customers

Read More
Small Business
Apr 30 2019

Small Business imperatives for the digital age

Digital technology can have substantial benefits which align with a SMB’s key business goals

Read More
Small Business
Apr 30 2019

Examining the Impact of Technology on Small Business

How Small Businesses Use Social Media and Digital Platforms to Grow, Sell, and Hire

Read More

Sign up to get the latest news and resources for your small business

Privacy(Required)
Consent
We respect your Privacy
This field is for validation purposes and should be left unchanged.

Featured

Small Business Owners Urge Texas Legislators to Stop Possible Tax on Online Marketplace Fees

(April 17, 2025) — Small Texas online sellers today held a press conference urging Texas lawmakers to pass legislation (HB 1681/SB 265) ensuring online sellers won’t have to pay taxes on fees they pay digital marketplaces like Amazon, eBay, and Walmart. The press conference came as the House Ways and Means Committee plans to hold…

AI-Powered Business Helps Companies Make Sense Of Complex Laws

In 2019, longtime politics and policy enthusiast Pat Utz started his AI-powered firm, Abstract, to help people understand how complex legislative changes could impact their businesses.  Today, Abstract uses advanced AI to analyze proposed legislative and regulatory changes, helping clients better prepare for likely risks and opportunities. With a growing roster of clients, the company…

How Digital Tools Help Small Businesses Weather Economic Challenges

Sharon Nguyen and Prisha Punjwani, 3C’s Tech Policy Fellows Recent trade policy changes have created serious challenges for small businesses. Most notably, steep new tariffs are driving up the costs of imported goods and materials, forcing small businesses to choose between two bad options: They can either absorb the higher costs and accept pared-down margins,…
Scale Your Workforce
QuickBooks Basics
The Story of Beddy’s
Digital Accounting Basics
Small Business Voices
Fundamentals of 3CU

Research

Navigating Uncertainty: The Power of Digital Tools for Small Businesses
Connected Commerce Council
Unlocking Opportunities for Small Businesses: AI’s Growing Role in Driving Value in Online Advertising
Connected Commerce Council
Digital Ads: Expanding Opportunities for U.S. Small Businesses
Connected Commerce Council & Advertiser Perceptions
Small Businesses See the Transformative Potential of Artificial Intelligence
Connected Commerce Council
Digital Ads: Leveling the Playing Field for Small Businesses
Connected Commerce Council
Digital Tools: The Key to Small Business Resilience in Today’s Economy
Connected Commerce Council