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REPORT

Unlocking Opportunities for Small Businesses: AI’s Growing Role in Driving Value in Online Advertising

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“The digital side of the business is what really saved us. Moreover, it opened the door to a whole new online community that is going to continue positively impacting us into the future.”
Juanny Romero
Sunrise Coffee
COVID-19 was a wake-up call to dig deeper and dive stronger into the digital tools we were already using — we needed to learn how to use them even better.”
Mimi Striplin
The Tiny Tassel
quotes

Did You Know?

In our survey of 2,000 U.S. small business owners and senior decision-makers (“SMB leaders”), a majority recognize the transformative potential of artificial intelligence (AI) in their operations. This research underscores the growing importance of AI in small businesses, acknowledging its potential to enhance productivity, drive success, and level the playing field.
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SMB leaders who say they’ve already seen positive results using AI tools

82%

SMB leaders who believe AI tools level the playing field

63%
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Browse Research

Small Business
Nov 30

Small Businesses, Citing Bad Economy, Crave More Stability During Pandemic

A majority of small businesses in Colorado, Iowa, and North Carolina believe the economy is still struggling, that COVID-19 has hurt their business, and that digital tools are helping their businesses survive according to a new survey...

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Small Business
Nov 25

Digitally Driven

A ‘Digital Safety Net’ has helped American small businesses during COVID-19. This research report and accompanying materials describe how and to what extent affordable and accessible digital tools...

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Small Business
Nov 25

The Digital Safety Net

Online marketplaces provide billions of dollars in annual value to American small businesses.

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Small Business
Aug 11

Digitally Empowered: How digital tools power small businesses amid COVID-19

The COVID-19 pandemic has challenged America’s small business community. Digital tools are empowering survival today and recovery tomorrow.

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Small Business
Sep 12

EXCLUSIVE NEW RESEARCH: Digital Tools Help Small Businesses Compete

Amid growing questions on the effect large technology companies are having on America’s small businesses, a Deloitte study has found that 85 percent of U.S. small businesses report that digital tools are critical to their success.

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Small Business
Apr 30

Small Businesses: Data Regulation and Responsibility

Small and medium-sized business owners understand the importance of data security…

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Small Business
Apr 30

Small business technology trends

Digital and online tools connect businesses to customers

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Small Business
Apr 30

Small Business imperatives for the digital age

Digital technology can have substantial benefits which align with a SMB’s key business goals

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Small Business
Apr 30

Examining the Impact of Technology on Small Business

How Small Businesses Use Social Media and Digital Platforms to Grow, Sell, and Hire

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Small Business
Apr 30

Connecting Small Businesses in the US

Digital engagement among US small businesses

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Featured

3C’s Last-minute Tips for Leveraging Artificial Intelligence to Boost Holiday Sales

The holidays are an exciting – and challenging – time for small business owners. From creating enticing product listings to hiring additional employees, so much goes into ensuring a successful season. Fortunately, a new generation of AI-powered digital tools is here to help. This year, the Connected Commerce Council (3C) is offering small business owners…

New Research Shows AI’s Growing Role in Driving Online Advertising’s Value

WASHINGTON (Nov. 21, 2024) — As business owners look for ways to gear up for Small Business Saturday, a recent study led by the Connected Commerce Council (3C) and Advertiser Perceptions found that U.S. small and medium-sized businesses (SMBs) are rapidly adopting artificial intelligence (AI) to make their digital advertising more effective, and many SMBs…

3C Reacts to the DOJ’s Proposed Remedies in Google Search Case

WASHINGTON (Nov. 21, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement in response to the Department of Justice (DOJ)’s final proposed remedies in the United States v. Google LLC case. The remedies include forcing Google to sell its popular Chrome browser; share users’ search data with rivals; and separate…
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Research

Unlocking Opportunities for Small Businesses: AI’s Growing Role in Driving Value in Online Advertising
Connected Commerce Council
Digital Ads: Expanding Opportunities for U.S. Small Businesses
Connected Commerce Council & Advertiser Perceptions
Small Businesses See the Transformative Potential of Artificial Intelligence
Connected Commerce Council
Digital Ads: Leveling the Playing Field for Small Businesses
Connected Commerce Council
Digital Tools: The Key to Small Business Resilience in Today’s Economy
Connected Commerce Council
Small Businesses Find Big Value in Digital Ads
Connected Commerce Council