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3C Launches Holiday Gift Guide to Champion Small Businesses

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WASHINGTON (Nov. 24, 2025) — The Connected Commerce Council (3C) today released its annual gift guide featuring dozens of products and services from small businesses across the country. The guide is intended to give small businesses an extra boost during a season that many rely on to offset a year marked by higher costs and uneven consumer spending. 

The guide arrives just ahead of Small Business Saturday, an annual shopping event on the Saturday after Thanksgiving. Since its inception in 2010, Small Business Saturday has helped generate $201 billion in sales, highlighting its importance for small businesses.

“3C is excited to spotlight small businesses and help shoppers find the perfect gifts,” said Rob Retzlaff, 3C executive director. “Small business owners have faced — and overcome — serious challenges this year. Our goal with this guide is to help them have a great holiday season and a strong start to the New Year.”

This year’s guide features small businesses from 30 states offering a wide array of unique gift options — from shippable ice cream pints to affirmation journals to authentic Louisiana seafood. 

The full Holiday Gift Guide is available here:

See the Guide
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