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Digital Marketing Specialist Helps Small Businesses Thrive

Phoenix, AZ After spending years working for a national media company as a marketing expert, William Campos left his job to start a company that helps small businesses succeed using online advertising. In 2019, he started Sophisticated Marketing Solutions in Phoenix, AZ. William needed clients, so he used Google Ads to target businesses that required…

Leveraging Digital Tools to Grow Travel Blogs

Miami, FL Morgan Overholt grew up near Tennessee’s Smoky Mountains exploring all its wonders, from the Great Smoky Mountains National Park to Dollywood Parks and Resorts. With the help of her husband and sister, Morgan combined her journalism background with her love for travel to create The Smokies, a regional travel blog that helps vacationers…

Sweet Water Decor’s Digital Growth from Hobby to One Million Candle Sales

Pittsburgh, PA Melissa Horvath grew up with a passion for designing. She longed for a creative outlet outside her corporate job, so in 2014 she started Sweet Water Decor, an online motivational gift and home decor business based in Pittsburgh, PA.  Melissa used her design skills and marketing to take Sweet Water Decor from operating…

Digital Tools Help Marketing Agency Find Success

Missoula, MT When Gabe Silverman of Missoula, MT, was 16, he started designing websites and founded his own company, Gecko Designs. He continued running his company in college, making websites, printed materials, and ad campaigns in his dorm. Today, Gecko Designs is a full-service marketing, creative, and web development agency serving companies from Montana to…

Digital Tools Help Kids Overcome Stuffy Noses

Rockville, MD Nina Farzin of Rockville, MD, watched her children struggle with stuffy noses every cold and flu season. She wanted to use something other than medicine, but when she couldn’t find a solution on the market, she used her medical background to create one. She invented Oogiebear in 2015, a product that clears children’s…

Five Tips to Help Small Businesses Maximize Holiday Sales

The holiday season is a crucial time for small businesses, and leveraging digital tools and technology can significantly enhance their operations and customer engagement. The Connected Commerce Council (3C) released five tips to help small businesses prepare for the busy 2023 holiday season and maximize their sales. 3C’s five tips for a successful holiday season:…

Leveraging Digital Tools to Succeed in Marketing

Gulf Shores, AL As marketing director for a popular beach resort in Gulf Shores, AL, Katie Avant understands the value of using digital tools to help find customers and bring in new business. Katie uses inexpensive digital ads to attract vacationers all along the East Coast. Google, Meta, and Bing ads are effective and cost-efficient…

Busy Baby’s Online Journey

Oronoco, MN Beth Fynbo of Oronoco, MN, quickly identified a problem all new parents deal with shortly after her son was born. She put an end to the “toddler toss” and invented Busy Baby, the first-ever food-grade silicon mat that provides a clean place for a baby’s food and keeps their toys and utensils off…

BlueHenry uses Digital Tools to Enhance Cocktails

Capitol Heights, MD Adrienne Walker of Capitol Heights, MD, loves entertaining and wanted an easy way to take her parties up a notch. With a passion for craft cocktails and a background working at the Food and Drug Administration, Adrienne created BlueHenry, a cocktail garnish company that sells all-natural dehydrated fruits and glass-rimming salts and…

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