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Small businesses fight back against anti-digital advertising bill
In the last three days, small businesses throughout Florida have voiced strong opposition to bills (SB 262/HB 1547) that target large data-driven digital advertising platforms…
Leveling the Playing Field for U.S. Small Businesses
What do you do when there is an area in public affairs with either fast change or major conflict happening? You send in the sophisticated research team Mark Drapeau leads and find out what is going on and why
Ignoring small business harms, Florida Senate committee advances technology crackdown bill
On Tuesday, Florida Senators on the Commerce and Tourism Committee voted unanimously to advance a technology transparency bill (SB 262) that critics argue…
Why Are Lawmakers Attacking Digital Ads?
It’s a no-brainer: any small business that wants to succeed in today’s hyper-connected world must have an online presence. I’ve researched small businesses for years
COMMENTARY: Streamlined data privacy law among top issues for small businesses in 2023
National Data Privacy Week came and went in January. Although most people don’t mark it on their calendars or celebrate it, data privacy is a critically important issue, and how it is regulated greatly matters to businesses.
Microsoft Advertising Makes Changes To How Broad-Match Modifier Keywords Serve
Microsoft Advertising will change the way broad match modifier (BMM) keywords are served for search ads, starting today. The company has been working to improve the algorithmic performance…
First of Its Kind Research Quantifies Digital Advertising’s Value to Small Businesses
Washington, DC (March 15, 2023): New research quantifies for the first time the enormous value digital advertising provides both small business advertisers (ad buyers) and publishers (sell ads on websites, YouTube, and apps). The report, “Maximum Impact: How Digital Ads Level the Playing Field for U.S. Small Businesses,” published by the Data Catalyst Institute on…
Statement from the Connected Commerce Council on Senate Antitrust Subcommittee Hearing
Washington, DC (March 7, 2023): Connected Commerce Council (3C) Executive Director Rob Retzlaff issued the below statement regarding the Senate Antitrust Subcommittee’s hearing “Reining in Dominant Digital Platforms: Restoring Competition to Our Digital Markets.” “After failing to convince 60 of her colleagues that the digital economy needs wholesale changes, Sen. Klobuchar is continuing her crusade…
The Daring Gmail Strategy That Bombas Used to Get Ahead
When Wagmo founder and CEO Christie Horvath started her pet insurance company, she talked to former employees of rival firms to learn about their pain points. Those conversations informed Horvath’s…
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