Small Business Profiles
With Amazon’s Help, Dog-Care Brand Helps Empower Women
Glendale, Arizona Pet-products industry veteran Jessica Berger launched Bundle x Joy in 2022. The dog-care brand offers healthy food, treats, and toys for dogs, and stylish merch for proud dog moms. With a core mission of empowerment, the business partners with local and women-owned businesses and donates three percent of every purchase to support women…
Recipe for Success: Cookware Company Thrives Thanks to Amazon’s Digital Tools
Dallas, Texas An enthusiastic “mom chef,” Asha Kangralkar sought better cookware: stock pots that weren’t too heavy to lift when they were full of soup, saucepans whose handles didn’t get scorching hot, frying pans that didn’t spatter oil all over the cooktop. Unable to find what she wanted, Asha — a trained engineer — decided…
Entrepreneur Uses Digital Tools to Build “Bedder Bedding”
Denver, CO Colin McIntosh has always had an entrepreneurial spirit. After losing his first job because he didn’t quite fit in at a hedge fund, he found his way into tech startups that better fit his casual personality. It wasn’t long before he had an idea for a new business: He could shake up the…
Luna Sundara: Digital Tools Help Aromatherapy Business Thrive
Rahway, N.J. As Sandra Manay got in touch with her spirituality, she noticed the popularity of aromatherapy oils and incense made from palo santo wood, which has medicinal and therapeutic properties. Seeing a niche in the market, Sandra founded Luna Sundara with her partner, Thomas Konik, in 2015. The business sells palo santo incense, oil,…
Zaaina Skincare: All-Natural Beauty Products Meet Modern Digital Tools
While searching for a new job, Purvi Desai started making and selling her own all-natural lip balms, face masks, and skin toner. They were a hit at local farmers’ markets, so Purvi decided to turn her hobby into a full-time business. Since founding Zaaina Skincare in 2010, Purvi has expanded her offerings to over 40…
Successful Amazon Seller Helps Fellow Vendors Thrive
West Hempstead, N.Y. An experienced online marketer, Liran Hirschkorn quickly saw how to optimize Amazon’s digital marketing tools when he joined the platform in 2014. Within two years, he’d notched more than a million dollars reselling name-brand products, started two of his own brands, and reached several million dollars in sales. But Liran decided to…
Air Force Veteran Uses Amazon to Build Activewear Business, Ship Customers’ Orders
After an embarrassing mid-workout incident, U.S. Air Force veteran Angel Johnson was inspired to do something about thin, poorly made leggings. In 2019, she founded the activewear brand ICONI, which features squat-proof, size-inclusive workout gear so gym-goers can feel confident and comfortable as they exercise. Today, ICONI sells more than 20,000 tops, shorts and other…
SoaPen Makes Handwashing Fun
New York, N.Y. Growing up in New Delhi — one of the most densely populated cities in the world — Shubham Issar learned how important thorough handwashing is to community health. But 20 seconds of hand washing often feels like an eternity to kids. Shubham realized that if she could make washing with soap fun,…
North Carolina-based Leather Goods Business Reaches Customers With Online Tools
Mooresville, NC When Pavlo Prannyk immigrated to the U.S. in 2014, he brought his family — and his artisan leather goods business, olpr. Leather Goods Co. — with him. Pavlo puts his passion for leatherwork into each of the aprons, wallets and other goods he crafts, winning over customers with his attention to detail. From…
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With Amazon’s Help, Dog-Care Brand Helps Empower Women
