Small Sellers’ Big Choices: How Competition Helps Sellers Thrive

Our latest report, Super Selling: How Retail Choices and Competition Fuel Small Sellers’ Success, highlights the broad range of choices small digital sellers have at every step of the retail journey, from where they sell, how they advertise, and how they store and ship products

 The report, based on a survey of 4,000 U.S. small- and medium-sized business (SMB) leaders, comes as lawmakers consider regulations that could change how SMBs leverage tools like digital advertising and AI technology, causing serious harm to businesses nationwide.

Small business owners face new challenges every day. Between competing with larger companies, battling economic uncertainty, and finding new ways to grow, business leaders must continuously pivot and adjust to come out ahead. Many small businesses find success by leveraging free and low-cost digital tools like online marketplaces, advertising, and, more recently, artificial intelligence (AI).…

Digital Advertising: Balancing Regulation and Growth Opportunities for American Businesses shows that small and medium size advertisers and publishers rely on personalized ads to attract customers, drive sales, and earn revenue. The report, based on a survey of 1,600 US advertisers and publishers, comes as Congress considers the American Privacy Rights Act (APRA), legislation restricting…

A majority of U.S. small business leaders say AI will be critical to their business’s productivity and growth during the next two years. Most SMB leaders say privacy, trust, and safety are top priorities when it comes to AI.

Maximum Impact: How Digital Ads Level the Playing Field for U.S. Small Businesses documents how digital ads help level the playing field and empower small business advertisers to compete with the biggest brands with billion-dollar marketing budgets by providing affordable, highly effective ways to reach target audiences, drive sales, and instantly understand the ROI with…

In a new survey of 2,000 U.S. small business owners and senior decision-makers (“SMB leaders”), we learned that 75% of them are using digital tools to help their business navigate tough economic conditions heading into 2023.

New Research: Digital Ads Help Small Businesses Compete, Drive Revenue and Grow

Rural Super Sellers documents the fluidity of modern retail, how even the smallest rural sellers use 3, 5, and even 7 sales methods and are beholden to none.

Small Business Leaders Likely to Vote in Midterm Elections OverwhelminglyOppose Anti-Tech Legislation