News

California Small Business Leaders Urge State Officials to Reconsider Proposals That Would Overregulate AI-Powered Tools

Sacramento, CA (Nov. 8, 2024): Today, 24 small business leaders urged the California Privacy Protection Agency (CPPA) to reconsider proposed rules that would make Artificial Intelligence (AI)-powered products and services more expensive and less effective. In a letter to the CPPA, the signers recognize that AI is making digital advertising, marketing, customer acquisition, and product…

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Air Force Veteran Uses Amazon to Build Activewear Business, Ship Customers’ Orders

After an embarrassing mid-workout incident, U.S. Air Force veteran Angel Johnson was inspired to do something about thin, poorly made leggings. In 2019, she founded the activewear brand ICONI, which features squat-proof, size-inclusive workout gear so gym-goers can feel confident and comfortable as they exercise. Today, ICONI sells more than 20,000 tops, shorts and other…

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Web Accessibility Simplified: ADA Essentials for Today’s Small Businesses

At 3C, we are committed to helping small businesses make digital accessibility a priority. Our latest webinar on ADA Compliance for the Digital Age aims to empower small business leaders with practical tools and insights needed to meet ADA web compliance standards, making their online presence more inclusive and accessible. Why Accessibility MattersADA compliance isn’t…

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2024 in Review: How Small Businesses Influenced State Policies

In 2024, small business leaders nationwide stepped up and took action to make their voices heard on several issues that would impact their businesses. From Maine to California, more than 50 small businesses engaged directly with dozens of lawmakers to discuss the impact of tech policies on their ability to grow, compete, and succeed. Additionally,…

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Small Business Owners and Ad Publishers Echo Statements of Concern, Fear Made During DOJ-Google Ads Trial

WASHINGTON (Sept. 26, 2024) — Three small business owners today echoed statements made during the United States v. Google LLC display-ads trial. A business owner testifying in the trial emphasized the value of Google’s integrated ad tech tools and described how a government-mandated breakup would hurt their business. Echoing the statements and concerns were LaKita…

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SoaPen Makes Handwashing Fun

New York, N.Y. Growing up in New Delhi — one of the most densely populated cities in the world — Shubham Issar learned how important thorough handwashing is to community health. But 20 seconds of hand washing often feels like an eternity to kids.  Shubham realized that if she could make washing with soap fun,…

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North Carolina-based Leather Goods Business Reaches Customers With Online Tools

Mooresville, NC When Pavlo Prannyk immigrated to the U.S. in 2014, he brought his family — and his artisan leather goods business, olpr. Leather Goods Co. — with him. Pavlo puts his passion for leatherwork into each of the aprons, wallets and other goods he crafts, winning over customers with his attention to detail. From…

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3C Reacts to Surprise Vote on American Privacy Rights Act in House E&C Committee

WASHINGTON (September 17, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement ahead of Wednesday’s surprise vote on the American Privacy Rights Act (APRA) as an amendment to unrelated legislation (H.R. 7890) because it is too unpopular and dangerous on its own. The bill, sponsored by Rep. Cathy McMorris Rodgers…

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DOJ’s Google Ads suit would hurt NC small businesses like mine

Ten years ago, my family and I moved from Ukraine to Mooresville, North Carolina. We are leather-goods artisans. Using traditional methods, we design and craft wallets, diaries, backpacks, and other leather products. Our dream is to build a thriving business here in the US.

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