Press Releases

3C University Launches Comprehensive Course to Help Small Businesses Engage Customers
Washington, DC (May 1, 2023): The Connected Commerce Council (3C) today announced the launch of the latest course from 3C University (3CU), “Engaging with Customers.” This free online course is the second of four training programs that 3CU will be rolling out in 2023. Small business leaders can now enroll in 3CU’s latest course, which…

First of Its Kind Research Quantifies Digital Advertising’s Value to Small Businesses
Washington, DC (March 15, 2023): New research quantifies for the first time the enormous value digital advertising provides both small business advertisers (ad buyers) and publishers (sell ads on websites, YouTube, and apps). The report, “Maximum Impact: How Digital Ads Level the Playing Field for U.S. Small Businesses,” published by the Data Catalyst Institute on…

Statement from the Connected Commerce Council on Senate Antitrust Subcommittee Hearing
Washington, DC (March 7, 2023): Connected Commerce Council (3C) Executive Director Rob Retzlaff issued the below statement regarding the Senate Antitrust Subcommittee’s hearing “Reining in Dominant Digital Platforms: Restoring Competition to Our Digital Markets.” “After failing to convince 60 of her colleagues that the digital economy needs wholesale changes, Sen. Klobuchar is continuing her crusade…

3C University Launches Comprehensive QuickBooks Online Course for Small Businesses
Washington, DC (Feb 27, 2023): The Connected Commerce Council (3C) today announced the launch of the latest course from 3C University (3CU), “QuickBooks Online for Small Businesses.” This free online course is the first of four training programs that 3CU will be rolling out in 2023. Small business leaders can now enroll in 3CU’s latest…

3C Response to State of the Union Address
Washington, DC (Feb. 7th): Connected Commerce Council Executive Director Rob Retzlaff issued the following statement on President Biden’s State of the Union Address: “President Biden’s call to rein in America’s leading technology companies is the latest misguided attack against America’s digitally empowered small businesses. Millions of American small businesses use the free and low cost…

New Research Debunks DOJ’s Google Ads “Hipster” Antitrust Myth
Washington, DC (Jan. 27, 2023): A new study released by the Connected Commerce Council (3C) that surveyed 1,600 small businesses shows that digital advertising competition is fierce, contesting the Department of Justice’s (DOJ) new lawsuit claiming that Google abuses its market dominance in online advertising. Though Congress, the Federal Trade Commission (FTC), and DOJ continue…

3C Statement on DOJ-Google Ads Lawsuit That Would Harm Small Businesses
Washington, DC (Jan. 24th): Connected Commerce Council (3C) Executive Director Rob Retzlaff released a statement responding to the Department of Justice (DOJ) lawsuit against Google’s advertising practices. “Today’s news of DOJ’s lawsuit against Google’s ad-technology business is deeply concerning to millions of America’s small businesses, from restaurant owners to online product sellers and publishers. Research…

Small Businesses Voice Frustration With FTC’s Data Collection Proposals
Washington, DC (November 21, 2022): Several small businesses that use digital advertising and social media to find customers to grow their businesses recently urged the Federal Trade Commission to ensure that potential new data collection regulations will not make free and low-cost digital tools less effective or more expensive. The businesses filed comments in an…

Denver Startup Founder Recognized as 3C Congressional Champion
Washington, DC (Sep. 26, 2022): Angel Johnson, the founder of ICONI in Denver, was recognized by the Connected Commerce Council (3C) as a Congressional Champion for her advocacy on Capitol Hill. Angel met with Sen. Bennet’s and Sen. Hickenlooper’s offices last week to discuss the importance of digital tools for startups and small businesses, and the need…
