Small Business Profiles
Leveraging Digital Tools to Succeed in Marketing
Gulf Shores, AL As marketing director for a popular beach resort in Gulf Shores, AL, Katie Avant understands the value of using digital tools to help find customers and bring in new business. Katie uses inexpensive digital ads to attract vacationers all along the East Coast. Google, Meta, and Bing ads are effective and cost-efficient…
Busy Baby’s Online Journey
Oronoco, MN Beth Fynbo of Oronoco, MN, quickly identified a problem all new parents deal with shortly after her son was born. She put an end to the “toddler toss” and invented Busy Baby, the first-ever food-grade silicon mat that provides a clean place for a baby’s food and keeps their toys and utensils off…
BlueHenry uses Digital Tools to Enhance Cocktails
Capitol Heights, MD Adrienne Walker of Capitol Heights, MD, loves entertaining and wanted an easy way to take her parties up a notch. With a passion for craft cocktails and a background working at the Food and Drug Administration, Adrienne created BlueHenry, a cocktail garnish company that sells all-natural dehydrated fruits and glass-rimming salts and…
A Better Treat
Los Angeles, California Boris Chung founded A Better Treat in 2020 out of concern for the unhealthy ingredients in the food they were feeding their dog, Emi Bear. Chung sought a healthier, more nutritional alternative to the “meat byproducts” and synthetic ingredients often found in typical dog food and treats. Fast forward to today: A…
Digital Tools Empower InstaTrim to Help Contractors Nationwide
Scandia, MN Greg Amundson of Scandia, MN, knows construction. He built homes on the North Shore of Lake Superior for almost 30 years and in 2010 used his expertise to create InstaTrim, a less-messy caulk alternative for contractors and homeowners. Greg started InstaTrim as a two-person operation and leveraged technology to grow it into a…
Twiddy & Company: Digitally-Powered Vacations in the Outer Banks
Clark Twiddy – Twiddy & Company Outer Banks, NC Clark Twiddy understands firsthand how innovation can reshape business practices and industry trends. Long before Airbnb became popular, Clark’s family was already running Twiddy & Company, a vacation rental platform in the Outer Banks. Twiddy & Co. began with face-to-face and over-the-phone reservations, maintaining detailed handwritten…
Naturally Nature’s Digital Journey Towards Helping the Environment
Hershey, PA Deanna Slamans of Hershey, PA, has always had a love for the environment. When she realized how many harmful plastics were in her children’s diapers and how much waste they generated, she set out on a mission to create a more natural and sustainable option. In 2014 Deanna and her husband created their…
Digitally-Powered Career Coaching Success
Valerie Martinelli – Valerie Martinelli Consulting (VMC)Waterbury, CT Outside of her 9-to-5 job, Valerie Martinelli had a passion and knack for helping her friends with their careers — guiding them through resume edits, negotiating salaries, and making pivotal career decisions. In 2016, Valerie transformed this innate talent for career guidance into a full-fledged consulting business.…
Tech to Skincare: QRxLabs’ Digital Journey
Miami, FL Alexander Fedorowicz has always had a knack for navigating the digital world. Before taking the entrepreneurial plunge, he honed his skills at tech giants like IBM and Oracle. However, e-commerce was his true passion. Alexander and his business partner started QRxLabs, an online skincare company that sells their own brand of serums and…
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