REPORT

Unlocking Opportunities for Small Businesses: AI’s Growing Role in Driving Value in Online Advertising

“The digital side of the business is what really saved us. Moreover, it opened the door to a whole new online community that is going to continue positively impacting us into the future.”

Juanny Romero

Sunrise Coffee

COVID-19 was a wake-up call to dig deeper and dive stronger into the digital tools we were already using — we needed to learn how to use them even better.”

Mimi Striplin

The Tiny Tassel

Did You Know?

In our survey of 2,000 U.S. small business owners and senior decision-makers (“SMB leaders”), a majority recognize the transformative potential of artificial intelligence (AI) in their operations. This research underscores the growing importance of AI in small businesses, acknowledging its potential to enhance productivity, drive success, and level the playing field.

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SMB leaders who say they’ve already seen positive results using AI tools

82%

SMB leaders who believe AI tools level the playing field

63%

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Browse Research

Small Business

Apr 30

Small Business Impact

Amazon helps small and medium-sized businesses reach customers around the world

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