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Luna Sundara: Digital Tools Help Aromatherapy Business Thrive
Rahway, N.J. As Sandra Manay got in touch with her spirituality, she noticed the popularity of aromatherapy oils and incense made from palo santo wood, which has medicinal and therapeutic properties. Seeing a niche in the market, Sandra founded Luna Sundara with her partner, Thomas Konik, in 2015. The business sells palo santo incense, oil,…
Shop Small This Holiday Season with 3C’s Small Business Holiday Gift Guide
The holiday season is in full swing, and there’s no better time to find unique, meaningful gifts while supporting small businesses. That’s why we’re so excited to share this year’s 3C Small Business Holiday Gift Guide! This guide is packed with incredible products from small businesses across the country. From handmade goods to local treats…
3C Reacts to Closing Arguments in Google’s Ad Tech Trial
WASHINGTON (Nov. 25, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement in response to the Department of Justice’s (DOJ’s) closing arguments in the U.S. v. Google LLC “ad tech” trial. “The DOJ continues to ignore the clear realities of the online advertising ecosystem and deny the enormous value Google’s…
Zaaina Skincare: All-Natural Beauty Products Meet Modern Digital Tools
While searching for a new job, Purvi Desai started making and selling her own all-natural lip balms, face masks, and skin toner. They were a hit at local farmers’ markets, so Purvi decided to turn her hobby into a full-time business. Since founding Zaaina Skincare in 2010, Purvi has expanded her offerings to over 40…
3C’s Last-minute Tips for Leveraging Artificial Intelligence to Boost Holiday Sales
The holidays are an exciting – and challenging – time for small business owners. From creating enticing product listings to hiring additional employees, so much goes into ensuring a successful season. Fortunately, a new generation of AI-powered digital tools is here to help. This year, the Connected Commerce Council (3C) is offering small business owners…
New Research Shows AI’s Growing Role in Driving Online Advertising’s Value
WASHINGTON (Nov. 21, 2024) — As business owners look for ways to gear up for Small Business Saturday, a recent study led by the Connected Commerce Council (3C) and Advertiser Perceptions found that U.S. small and medium-sized businesses (SMBs) are rapidly adopting artificial intelligence (AI) to make their digital advertising more effective, and many SMBs…
3C Reacts to the DOJ’s Proposed Remedies in Google Search Case
WASHINGTON (Nov. 21, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement in response to the Department of Justice (DOJ)’s final proposed remedies in the United States v. Google LLC case. The remedies include forcing Google to sell its popular Chrome browser; share users’ search data with rivals; and separate…
3C Reacts to the DOJ’s Overreaching Proposed Remedies in Google Search Case
WASHINGTON (Nov. 19, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement in response to the Department of Justice (DOJ) filing its proposal for remedies in the United States v. Google LLC case. The proposal includes forcing Google to sell its popular Chrome browser, forcing Google to share data with…
Successful Amazon Seller Helps Fellow Vendors Thrive
West Hempstead, N.Y. An experienced online marketer, Liran Hirschkorn quickly saw how to optimize Amazon’s digital marketing tools when he joined the platform in 2014. Within two years, he’d notched more than a million dollars reselling name-brand products, started two of his own brands, and reached several million dollars in sales. But Liran decided to…
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Luna Sundara: Digital Tools Help Aromatherapy Business Thrive
Shop Small This Holiday Season with 3C’s Small Business Holiday Gift Guide
3C Reacts to Closing Arguments in Google’s Ad Tech Trial
