News
3C’s Last-minute Tips for Leveraging Artificial Intelligence to Boost Holiday Sales
The holidays are an exciting – and challenging – time for small business owners. From creating enticing product listings to hiring additional employees, so much goes into ensuring a successful season. Fortunately, a new generation of AI-powered digital tools is here to help. This year, the Connected Commerce Council (3C) is offering small business owners…
New Research Shows AI’s Growing Role in Driving Online Advertising’s Value
WASHINGTON (Nov. 21, 2024) — As business owners look for ways to gear up for Small Business Saturday, a recent study led by the Connected Commerce Council (3C) and Advertiser Perceptions found that U.S. small and medium-sized businesses (SMBs) are rapidly adopting artificial intelligence (AI) to make their digital advertising more effective, and many SMBs…
3C Reacts to the DOJ’s Proposed Remedies in Google Search Case
WASHINGTON (Nov. 21, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement in response to the Department of Justice (DOJ)’s final proposed remedies in the United States v. Google LLC case. The remedies include forcing Google to sell its popular Chrome browser; share users’ search data with rivals; and separate…
3C Reacts to the DOJ’s Overreaching Proposed Remedies in Google Search Case
WASHINGTON (Nov. 19, 2024): Connected Commerce Council (3C) Executive Director Rob Retzlaff today issued the following statement in response to the Department of Justice (DOJ) filing its proposal for remedies in the United States v. Google LLC case. The proposal includes forcing Google to sell its popular Chrome browser, forcing Google to share data with…
Successful Amazon Seller Helps Fellow Vendors Thrive
West Hempstead, N.Y. An experienced online marketer, Liran Hirschkorn quickly saw how to optimize Amazon’s digital marketing tools when he joined the platform in 2014. Within two years, he’d notched more than a million dollars reselling name-brand products, started two of his own brands, and reached several million dollars in sales. But Liran decided to…
California Small Business Leaders Urge State Officials to Reconsider Proposals That Would Overregulate AI-Powered Tools
Sacramento, CA (Nov. 8, 2024): Today, 24 small business leaders urged the California Privacy Protection Agency (CPPA) to reconsider proposed rules that would make Artificial Intelligence (AI)-powered products and services more expensive and less effective. In a letter to the CPPA, the signers recognize that AI is making digital advertising, marketing, customer acquisition, and product…
Air Force Veteran Uses Amazon to Build Activewear Business, Ship Customers’ Orders
After an embarrassing mid-workout incident, U.S. Air Force veteran Angel Johnson was inspired to do something about thin, poorly made leggings. In 2019, she founded the activewear brand ICONI, which features squat-proof, size-inclusive workout gear so gym-goers can feel confident and comfortable as they exercise. Today, ICONI sells more than 20,000 tops, shorts and other…
Web Accessibility Simplified: ADA Essentials for Today’s Small Businesses
At 3C, we are committed to helping small businesses make digital accessibility a priority. Our latest webinar on ADA Compliance for the Digital Age aims to empower small business leaders with practical tools and insights needed to meet ADA web compliance standards, making their online presence more inclusive and accessible. Why Accessibility MattersADA compliance isn’t…
2024 in Review: How Small Businesses Influenced State Policies
In 2024, small business leaders nationwide stepped up and took action to make their voices heard on several issues that would impact their businesses. From Maine to California, more than 50 small businesses engaged directly with dozens of lawmakers to discuss the impact of tech policies on their ability to grow, compete, and succeed. Additionally,…