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U.S. v. Google Lawsuit Will Disproportionately Hurt Small Business Advertisers and Publishers
Affordable, effective digital advertising can mean the difference between thriving and faltering for small businesses. Digital ads help small businesses compete with big brands supported by multimillion-dollar marketing budgets by providing affordable, highly effective ways to reach target audiences and drive sales, as well as free, high-quality analytics. They’re also an important source of revenue…
Proposed data privacy law would hurt small businesses
But how does a niche business like mine find customers? Answer: old-fashioned word of mouth recommendations and, critically, modern data-powered digital ads.
Sacramento Legislators Put On Notice Over New Tax on Small Businesses
SACRAMENTO, Calif. (Aug. 14, 2024) — Leading the outcry over what they call “an enormous tax on digital advertising,” more than 150 small business owners today delivered Sacramento lawmakers a letter protesting Senate Bill 1327, which would impose a 7.25 percent tax on digital advertisements. Sponsored by Sen. Steven Glazer (D-Orinda), the bill was approved…
The American Privacy Rights Act – A Radical Approach to Data Privacy
Government-enacted privacy laws are nothing new, from California to Connecticut to the European Union. However, while the majority of countries around the world have adopted national privacy laws, the United States has still failed to do so. Earlier this year, House Energy and Commerce Committee Chair Rep. Cathy McMorris Rodgers (R-WA) and Senate Commerce Committee…
Opinion: Data privacy bill could upend digital marketing for small businesses
That’s why I’m worried about the American Privacy Rights Act (APRA), a digital privacy bill sponsored by Sen. Maria Cantwell (D-WA). Unfortunately, APRA contains several provisions…
Small Business, Big Voice: A Workshop on Driving Policy ChangeTop 10 Questions Answered
Recently, the Connected Commerce Council (3C) hosted a webinar focused on empowering small businesses through advocacy, bringing together seasoned advocates to share their insights and experiences on navigating the complex world of public policy. Hundreds of small business leaders tuned in to learn how they can amplify their voices and influence legislation that could affect…
Panama City Beach Small Business Owner Voices Concerns With Proposed Federal Data Privacy Bill
Small business owners Clark Twiddy of Twiddy & Co., LaKita Anderson of Simply LaKita (from Panama City Beach, FL), and Shallon Thomas of T|W Tote last week voiced concerns over how the American Privacy Rights Act (APRA) would…
Proposed digital ads tax is terrible news for small businesses like my family’s bakery
Thirty years ago, my mom started making beautiful, delicious cakes and cookies that bring a special sweetness to Orange County families’ celebrations. I’ve helped run…
Does APRA Do More Harm Than Good For Personalized Advertising?
The American Privacy Rights Act (APRA) could drastically change digital advertising. By requiring explicit consent for using…
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