Small Business Profiles
Digital Tools Touch Communities
For many people, traditional hand sanitizers’ harsh ingredients leave skin dry, cracked, and irritated. Andrea Lisbona envisioned a combination product that would solve these concerns by sanitizing and moisturizing simultaneously. In 2019, she launched Touchland, a hydrating hand sanitizer mist. She built a website designed to reach consumers looking for strong sanitizers that are gentle…
Digital Tools are a Starting Point for Success
StartingPoint launched in 2020 with the mission to support small businesses in their digital transformation journey. CEO and founder Ray McKenzie has decades of experience working with digital tools and platforms to optimize companies’ workflows and streamline their operations, and he wanted to use this experience to help small businesses compete. Ray understands that bad…
Generating Buzz for Small Businesses
Small business owners are at the heart of SBO Buzz. Salil Gandhi founded the digital marketing agency in 2016 after years in corporate advertising. He recognized that while the internet is the greatest resource for small businesses today, for many, it has also become their greatest challenge. With the enormous breadth of information online, it…
Digital Tools Are Sweet For One Small Business
Alex Salazar grew up in Los Angeles, with a heavy influence of Mexican culture. His love for traditional Mexican products and candies led him to start Chilitos with his wife in 2021 and create “the perfect blend of sweet, sour, and spicy.” Even though their funding was limited, Alex & his wife continued to find…
Helping Small Businesses Sell Online
With more than 20 years of e-commerce experience, Scott Moller co-founded Year 5 to help small businesses manage the many intricate and ever-changing details of what it takes to sell successfully on Amazon. Year 5 utilizes digital tools to allow its clients to be fully and properly represented, from listings to advertising and everything in…
Small Business Grips Digital Tools
Kevin Brown is the co-founder of Friction Labs, a Denver-based business that makes performance products to improve athlete’s grip. Before starting Friction Labs, Kevin was a science teacher and ran marketing and sales at a few tech companies. But Kevin always wanted to own a business, so he finally took the plunge and opened a…
Modern Digital Tools Aid Olde’s Offerings
Olde Man Granola was founded around the beauty of simplicity and the desire to bring tasty, natural foods into American homes. “Our original nut granola only has six ingredients, and you can understand them all,” says owner Trevor Plaza. The business started after Trevor’s parents, Mark and Fay, shared their homemade granola with friends and…
Natural Solutions Embrace Online Platforms
Jill Taft never intended to start her own company. However, an unexpected elementary school lice infestation changed everything. When her daughter came home from school with lice, Taft went to her local pharmacy to purchase an over-the-counter treatment, but it was filled with harsh toxic chemicals and did not work. Jill discovered that other parents…
Amazon Helps One Small Business Travel Farther
Personal frustration led to business success for Kristin Rae, founder of Inspire Travel Luggage in Bloomington, IL. As a frequent traveler, Kristin couldn’t find a good leak-proof toiletry case that could hold full-size beauty products. So, she designed her own prototype and eventually found a manufacturer to mass-produce her new toiletry bags. That’s when things…
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